With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you're an audiophile who has more than 1,000 records stored meticulously in your apartment—and can't resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it. There are also those like President Obama, and so many others, who got a turntable as a gift (a record player was the top selling home-audio product on Amazon this past holiday season) and are just now building up your LP collection, four decades after the medium was overtaken by the compact disc and declared dead—before the MP3 came along and, in turn, virtually did in the CD. "Even the leader of the free world has rediscovered vinyl," notes John Sykes, president of entertainment enterprises at iHeartMedia, who gifted Obama—who gives a keynote address on the first day of South by Southwest in Austin, Texas—all of the Beatles' remastered albums. "He's a music fanatic, and I always bring him music... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-05 00:00:00 UTC ]
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Danyel Smith’s ‘Very Personal History’ gives Black women of pop music their due

In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post

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Janelle Monáe’s first book expands the world of her music

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Georgia’s World Book Capital Program Stages Its Black Sea Conference

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Place History: How Vroman's made Pasadena a literary capital

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“I Trust Nothing But Music.” Valzhyna Mort on the Patient Listening of Writing Poetry

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The L.A. man behind the music that defined the 1980s

Greg Ginn started a record label that brought the world Sonic Youth, Hüsker Dü, the Minutemen and more. A photo book and a deep history tell his tale. Continue reading at Los Angeles Times

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It's All About Branding: Spotlight on Lulu

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Veritas Capital to Acquire Houghton Mifflin Harcourt

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‘The Violin Conspiracy’ Is a Musical Thriller With Some Unexpected Notes

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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

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Maj. Gen. Smedley Butler: A Marine hero who saw himself as a ‘racketeer for capitalism’

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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

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Creative Access celebrates 10-year anniversary with new website and brand

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This village was a book capital. What happens when people stop buying so many books?

Redu, Belgium, was for decades a destination for book lovers. But now more than half of its bookstores have closed. Continue reading at The Washington Post

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Richard Antoine White once had little more than his tuba. Now, he’s a musical pioneer.

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Buffalo News publisher rejects Alden Global Capital's takeover bid.

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At Sharjah: A UNESCO World Book Capital Network Meeting

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Questlove puts his obsessive music expertise on full display

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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

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