With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

Other Publishing stories related to: 'With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle'


Indies prepare Harper Lee plans

Independents are planning celebrations for the publication of Harper Lee's Go Set a Watchman (William Heinemann) on 14th July, with some holding midnight openings. Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planning celebrations #harper lee #14th july


Pellerin extends loans to French indies

French culture minister Fleur Pellerin has promised to extend from one year to five years the loans granted to independent booksellers with cashflow problems out of a €5m fund set up in 2014 as part of a wider plan to help shore up the sector. Speaking in Lille at the biennial conference of the... Continue reading at The Bookseller

[ The Bookseller | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers


Indies get creative for IBW

Indies have sprung into action for Independent Bookshop Week, holding Tiger Tea parties, author readings, summer parties and happy hours. The dedicated week of activity in independent bookshops, co-ordinated by The Booksellers Association, runs from 20th-27th June and is designed to encourage... Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author readings #independent bookshops #booksellers association


Fast and furious: What legacy retailers can learn from H&M

Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called fast-fashion brands is H&M. The Swedish retailer has mastered the... Continue reading at Digiday

[ Digiday | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #swedish retailer #digital experiences


‘Narcissism works really well': Why Time magazine created a site for its interactive stories

For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday

[ Digiday | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine #reading time #news sites #facebook --


This Publishing Startup Wants To Crowdfund Books For Indie Bookstores

Inkshares, a crowdfunded book publishing platform, is working with indie bookstores to help them launch their own imprints.A fledgling publishing company is offering a new tool to indie bookstores: crowdfunded imprints.Read Full Story Continue reading at Fast Company

[ Fast Company | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing startup #indie bookstores


Inkshares Offers Indie Booksellers Their Own Imprint

On Thursday, Ada’s Technical Books in Seattle became the first independent bookstore to sign on for an imprint with Inkshares, a new publisher that melds crowdfunding with traditional publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technical books #independent bookstore #traditional publishing


Lucky Magazine Suspends Print Operations

Lucky magazine, once a blockbuster, genre-defining title for owner Conde Nast, has suspended its print operations, halting a plan to shift from publishing 10 times a year to quarterly, according to a person familiar with The Lucky Group, which publishes the magazine. The person did not know when... Continue reading at Advertising Age

[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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Miley Cyrus and her pig: how to pose on a magazine cover with animals

Non-human cover stars are two-a-penny in the publishing industry. Just check out Miley with Bubba Sue on the new issue of Paper magazine. But, as many celebrities past and present show, you have to pick your companion with care…In the competitive world of magazine covers, you’re nobody unless... Continue reading at The Guardian

[ The Guardian | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #competitive world #fun twist


New app compares Amazon price with indie bookshops

Entrepreneur Will Cookson has developed an app which sends people to independent bookshops when they browse on the Amazon website. Cookson, who describes himself as an entrepreneur and creative director, has invented Bookindy, an extension for the Google Chrome browser which, when downloaded,... Continue reading at The Bookseller

[ The Bookseller | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon price #indie bookshops #independent bookshops #creative director #hive website #local bookshop


3 Things You Need To Know About PwC’s Magazine Media Outlook

Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #b2b magazines


Amazon launches kids subscription service and tablet

Amazon UK has launched a subscription service for children that includes ebooks, educational apps, videos and games. The company has launched the service at the same time as revealing a new Amazon Fire Tablet aimed at children, priced £119 and upwards.  The subscription service called Fire for... Continue reading at The Bookseller

[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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Comics Retailer Survey: Good Sales Get Better in 2015

Sales of periodical comics and graphic novels may not have been as robust throughout 2014 as they were in recent years, but an exceptional holiday shopping season ended the year on a high note for comics retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good sales #periodical comics #graphic novels #high note #comics retailers


Magazine Revenue to Climb Slightly as Newspaper Decline Continues

Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #declining revenues #newspaper publishers #digital advertising #report shows #media outlook #ad sales


Lonely Planet Has Plenty of Company with New Magazine Launch

Travel quarterly to debut in September with 450,000 circ. The post Lonely Planet Has Plenty of Company with New Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-03 00:00:00 UTC ]
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Indie Bookstore Day to Return in 2016

After the success of the first national Independent Bookstore Day last month, plans are moving forward for a second annual event to be held on Saturday April 30, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #annual event


Special Report on Chinese Publishing from China Publishers Magazine

At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special report #chinese publishing #bookexpo america #international opportunities


Indie bookstores are on the rise: What's behind their comeback?

Despite dire predictions for independent bookstores just a few years ago, many are now thriving. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstores #independent bookstores


BEA 2015: Social Media is Fun, Effective, Indie Booksellers Say

While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #parnassus books #business models


BEA 2015: Resurgence of Indie Bookselling Continues

In his address to ABA members, CEO Oren Teicher said "I remain optimistic and confident that the best days of independent bookselling are ahead." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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