With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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James Patterson to Give Indies a $250,000 Bonus

After offering $1 million in grants to indies last year, the bestselling author is continuing to show his support for bookseller "heroes" through holiday bonuses to those working on the frontline, ranging from $1,000 to $5,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-07 00:00:00 UTC ]
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Mobile is still a Missing Piece for Local Indie Online News Publishers

The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was large ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Amazon a better retailer than publisher, says Redmayne

Amazon is not as good at publishing as it is at retailing, Charlie Redmayne, c.e.o of HarperCollins has said. Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
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Meredith Partners with Beekman 1802 to Launch New Magazine

Newsstand-only title Beekman 1802 Almanac will have a 200,000 circ. The post Meredith Partners with Beekman 1802 to Launch New Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
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Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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After Oyster, What's Next for E-Book Subscriptions?

The shuttering of Oyster, "the Netflix of books," raises questions about the sustainability of the ebook subscription model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Indie Bookstores Use Inkshares to Publish Own Anthologies

In a creative use of the platform, crowdfunding publishing site Inkshares has recruited indie bookstores to publish original anthologies with the site. The post Indie Bookstores Use Inkshares to Publish Own Anthologies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-25 00:00:00 UTC ]
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Ebook Sub Service Oyster Closing Shop, Google Takes Its Talent

Oyster, one of the first and most prominent ebook subscription services, is shutting down, with much of its team moving on to Google Play Books. The post Ebook Sub Service Oyster Closing Shop, Google Takes Its Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
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E-Book App Oyster Is Closing Shop As Google Hires Its Cofounders

Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company

[ Fast Company | 2015-09-22 00:00:00 UTC ]
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Google snaps up staff from Oyster's soon-to-close ebook service

Oyster's experiment with a Netflix-like subscription service for ebooks appears to be coming to a close... at least, in its current form. The startup is warning customers that it will shut down its all-you-can-read service over the course of seve... Continue reading at Engadget

[ Engadget | 2015-09-22 00:00:00 UTC ]
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Calliope Gifts to open third retail shop

Calliope Gifts, the gift shop brand founded by former Borders bookshops c.e.o. Philip Downer and head of buying Andy Adamson, has announced the opening of a third retail shop, in the Orchards Shopping Centre at Haywards Heath. The 1,120 sq ft shop will open on October 10th 2015, and will... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Reidy Hails Metadata, E-book Subscription at BISG

At the BISG Annual Meeting, S&S CEO Carolyn Reidy says publishers need to use metadata and social media to "connect books to what's going on in the world." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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Europe’s retail chains in flux

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[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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How Indie Booksellers Fared This Summer

Sales at independent bookstores got a boost from breakout bestsellers and the adult coloring book boom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Disrupting the disciplines: the UK affiliate of US indie Rowman & Littlefield is growing fast

Rowman & Littlefield International (RLI), launched in 2013 as an affiliate of long-established US academic indie Rowman & Littlefield (R&L), has been quick off the starting blocks. From publishing two titles in its launch year, it will bring out 90 in 2015; over 50 series have been... Continue reading at The Bookseller

[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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The Birth, Death, Rebirth of India’s Hans Hindi Literary Magazine

Hans is the top literary magazine in the Hindi language, one that has had many setbacks but persists in confronting the most pressing issues in Indian life. The post The Birth, Death, Rebirth of India’s Hans Hindi Literary Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-10 00:00:00 UTC ]
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Ingram partners with BitLit to offer ebook bundles

BitLit and Lightning Source have struck a new agreement allowing publishers using Ingram's CoreSource Plus programme to offer ebook bundles to readers. Mary Alice Elcock (pictured), BitLit vice-president for content, told The Bookseller that this means more than 200 new publishers have been... Continue reading at The Bookseller

[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Two New Magazine Launches Are So Good, You’ll Hear Music

Take and Popular understand how magazines are fundamentally different from other media. The post Two New Magazine Launches Are So Good, You’ll Hear Music appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-09 00:00:00 UTC ]
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Media General to Buy Magazine Publisher, TV Broadcaster Meredith

Media General Inc said it would buy diversified media company Meredith Corp for about $2.34 billion to create the third-largest local TV station owner in the United States.   The deal marks Media General's return to the print business, after ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-08 00:00:00 UTC ]
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Resurgence of Indie Bookstores Fueled by Connection, Community

Indie bookstores in the US have thrived and there's no secret to their success: it is about creating experiences, building community, and connecting. The post Resurgence of Indie Bookstores Fueled by Connection, Community appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
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