Will Manga Sell in India and Other Nontraditional Markets?

US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]

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Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #company spent #virtual meetings #stranger things #air force #clients including #biggest challenges


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | All news stories tagged with: #print titles #printed word #hearst #print publication #ad revenues #sales pitch #increasing sales


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #vice president #work closely #census bureau


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | All news stories tagged with: #magazine publisher #digital content #e-book #free e-book #ll notice #phone calls #hanley wood #b2b publications #paying subscribers


Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #recently begun #entertainment business


Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | All news stories tagged with: #$3 billion #e-commerce site #growing rapidly #ad business #share data #ad campaigns #media partners #living rooms


Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
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Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #adrianne pasquarelli #jessica wohl #leo burnett #remain based #general manager


Bluemoose sells Hession debut to US in three-way auction

Bluemoose Books has sold Ronan Hession’s debut Leonard and Hungry Paul to Melville House in America following a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 14:13:37 UTC ]
More news stories like this | All news stories tagged with: #bluemoose books


Decades after the raucous ‘Harbart’ became a cult classic in India, a translation finally arrives

The English version lands five years after the death of author Nabarun Bhattacharya. Continue reading at The Washington Post

[ The Washington Post | 2019-07-22 17:03:01 UTC ]
More news stories like this | All news stories tagged with: #cult classic


10 Anime and Manga Enamel Pins to Make You Smile

Do you like reading manga and want to show off your favorite series? Then check out these anime and manga enamel pins that you can wear! Continue reading at Book Riot

[ Book Riot | 2019-07-22 10:40:40 UTC ]
More news stories like this | All news stories tagged with: #manga #favorite series #reading manga


Publisher accused of 'ripping off' best-selling book on racism

Ben Lindsay’s We Need To Talk About Race has similar cover and title to prizewinning book by Reni Eddo-LodgeThe publisher of a new book about racism in the UK has been accused of “ripping off” Reni Eddo-Lodge’s best-selling polemic Why I’m No Longer Talking to White People About Race, after... Continue reading at The Guardian

[ The Guardian | 2019-07-18 17:51:47 UTC ]
More news stories like this | All news stories tagged with: #best-selling book #black women #heavily influenced #cover art #white people #longer talking #reni eddo-lodge #book makes


Square Enix Sets Up U.S. Manga and Book Imprints

In partnership with Penguin Random House, Japanese video game developer and manga publisher Square Enix is setting up two New York City-based imprints to publish manga, light novels, and other titles based on its gaming and anime properties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #manga #light novels #book imprints #publish manga


Comcast sells arts-and-crafts publishing company

A wholesale craft supply company bought an Arkansas-based arts-and-crafts publishing company last week from its Philadelphia-based parent company — Comcast.  The broadband, cable and entertainment giant sold Maumelle, Ark.-based Leisure Arts to PA Distribution, an Oregon-based distributor and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-10 17:55:17 UTC ]
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Penguin Random House India in Promotional Partnership With Wattpad

In its arrangement with PRH India, Canada’s Wattpad will introduce some of the publisher’s writers to Wattpad readers, rather than generating content from the platform. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Introducing Indian Writers to Wattpad Users eeping up its brisk rate of... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-08 15:35:12 UTC ]
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Moitra steps down as Collins Learning India m.d.

Collins Learning India m.d. Chaitali Moitra has left the company and will not be directly replaced. Continue reading at The Bookseller

[ The Bookseller | 2019-07-03 17:11:45 UTC ]
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6 Classic Baseball Manga

We’ve put together a short list of classic manga series inspired by the game of baseball as played and as celebrated in Japan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #manga #short list #ve put


Mixing Prose with Manga, Light Novels Attract North American Fans

Works of prose fiction with quirky fun plots and manga-style illustrations, Japanese light Novels are attracting a growing audience of fans in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing audience #prose fiction


AT&T considers selling regional sports networks to slash debt

AT&T Inc. is weighing a sale of its regional sports networks as part of a plan to cut as much as $8 billion in debt by the end of the year, according to people familiar with the matter. The four regional networks, which includes rights to teams such as the hockey’s Pittsburgh Penguins,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-02 19:54:11 UTC ]
More news stories like this | All news stories tagged with: #time warner #—bloomberg news #increased costs #bernie sanders #justice department #high costs #make sense #york offices #top priority #steady decline