Will Manga Sell in India and Other Nontraditional Markets?

US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]

Other news stories related to: "Will Manga Sell in India and Other Nontraditional Markets?"

ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | All news stories tagged with: #book business #book prices #post russia

ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian fiction #san antonio

Feminism, cyber warfare and politics feature at sell-out Cliveden Literary Festival

The Cliveden Literary Festival returned for a third time last weekend with Ian McEwan, Howard Jacobson and Elif Shafak among the authors taking part in a busy event that saw speakers discuss topics from feminism to Russian spies, cyberwarfare and conspiracy theories to secrets of the universe. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 13:22:16 UTC ]
More news stories like this | All news stories tagged with: #literary festival #conspiracy theories #howard jacobson #ian mcewan

Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #marketing director

A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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EBay CEO resigns as company considers selling assets

EBay CEO Devin Wenig is stepping down from his position as the San Jose-based e-commerce company considers selling some assets and appoints an interim leader, the company announced Wednesday morning. Wenig, who also held the title of president and was a director of the company, had been with... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-25 15:54:56 UTC ]
More news stories like this | All news stories tagged with: #thomson reuters #three-year stint #interim leader #joined ebay

EBay CEO resigns as company considers selling assets

EBay CEO Devin Wenig is stepping down from his position as the California-based e-commerce company considers selling some assets and appoints an interim leader, the company announced Wednesday morning. Wenig, who also held the title of president and was a director of the company, had been with... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-25 15:52:24 UTC ]
More news stories like this | All news stories tagged with: #thomson reuters #three-year stint #interim leader #joined ebay

Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
More news stories like this | All news stories tagged with: #self-published book

Selling to the Grown-Ups (shelftalker)

Adding an adult section to a children’s bookstore has been a profitable investment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 12:00:09 UTC ]
More news stories like this | All news stories tagged with: #bookstore

In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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The Testaments smashes records to sell 103k in first week

Margaret Atwood’s The Testaments (Vintage) has soared into the UK Official Top 50 number one spot, with 103,177 print copies sold in its first week on sale. Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 01:57:31 UTC ]
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The 6 Coolest Campuses Featured in High School Manga

Kick in the new academic year with these high school manga series and the unusual campuses their characters attend every day. Continue reading at Book Riot

[ Book Riot | 2019-09-13 10:39:40 UTC ]
More news stories like this | All news stories tagged with: #manga #academic year

Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing departments #inspiring readers

Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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