A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position that's been vacant since Alison Kennedy left in April.StyleHaul CEO Stephanie Horbaczewski said she saw parallels between Mr. Porter's experience at Meredith, the publisher of magazine brands including Better Homes & Gardens and Ladies' Home Journal, and the business StyleHaul is building as it tries to sell brands on executions beyond run-of-the-mill ads. "The really big publishing houses have had to evolve and iterate their practices to become more complex offerings, which is actually a lot similar to us, but at scale," she said.Print magazines have a long history of selling brands on more than just traditional ad pages: They also sell advertorials, forerunners of so-called "native" ads on sites like BuzzFeed and branded videos on YouTube. And those branded videos happen to be where StyleHaul primarily focuses its ad sales efforts. YouTube's sales team sells the pre-roll ads running before StyleHaul's videos, typically taking a 45% cut of the revenue, while StyleHaul sells videos that incorporate a brand and don't require sharing the take with YouTube. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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The Wiley's Dummies brand veteran will oversee LPG's 14 imprints and divisions serving the school/library and trade markets, effective January 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
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Canadian businessman F. Ross Johnson, the former RJR Nabisco chief executive depicted as the epitome of corporate greed in the bestselling book and movie "Barbarians at the Gate," has died. He was 85. The Aycock-Riverside Funeral and Cremation Center in Jupiter, Fla., said Johnson died Thursday.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-01 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Mashable, the 11-year-old publisher of news and entertainment content, has hired Jessica Coen as executive editor, it was announced Monday morning.She will report up to chief content officer Gregory Gittrich, and will run the company's global editorial team, starting this week. Ms. Coen will be... Continue reading at Advertising Age
[ Advertising Age | 2016-10-17 00:00:00 UTC ]
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How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek
[ AdWeek | 2016-08-10 00:00:00 UTC ]
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TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. Along those lines, A+E Networks is tapping PureWow to produce 12 45-second recipe videos for FYI, A+E's 2-year-old lifestyle channel. The deal lets A+E tap into... Continue reading at Digiday
[ Digiday | 2016-07-22 00:00:00 UTC ]
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He was the fifth-generation president of family-owned Publishers Printing Company. The post Printing Executive Nick Simon Dead at 57 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-17 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Will go digital-only along with Book Business, with plans for more events and webinars. The post Publishing Executive Shutters Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-12 00:00:00 UTC ]
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Arts Council England deputy chief executive, Althea Efunshile, will step down from her role in October 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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One sobering new study suggests print revenues will outgross digital for many years to come – even as newsprint sales steadily declineTwo expert reports – one taking the long view, the other dripping blood on the carpet – define the problems newspapers face as summer fades. The long view comes... Continue reading at The Guardian
[ The Guardian | 2015-08-23 00:00:00 UTC ]
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Calvin Crosby has been named to succeed Hut Landon as executive director of the NCIBA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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Navigating the transition from publisher to multimedia content company. The post How The Enthusiast Network is Diversifying Its Revenue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-15 00:00:00 UTC ]
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Ovum’s new Digital Consumer Publishing Forecast is published tomorrow. It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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