Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
News tagged with: #content marketing

Other Publishing stories related to: 'Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead'


Publishing Sales Down at Salem Media

Third quarter sales in Salem Media Group's publishing division, which includes Regnery Press and two self-publishing businesses, fell 20.7%, compared to the third quarter of 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales #publishing sales #salem media #publishing division


World Poetry Day: social media drives 16% sales increase

Poetry sales have continued to grow in 2017 ahead of World Poetry Day today (21st March), with writers driving interest on social media one possible reason for the genre's current boom. Continue reading at The Bookseller

[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Book Sales Reps: More Important Than Ever

Once feared as being made redundant in the digital age, the well-traveled book sales reps has become more important than ever. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #made redundant #digital age


Media Sales Rose 7.5% in 2016 at Amazon

Total media sales increased 7.5% in 2016 at Amazon, hitting $22.2 billion. Media now represents only 17.6% of total revenue at the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue


Facebook hires former news anchor to help its relationships with media outlets

Facebook has hired former NBC and CNN anchor Campbell Brown to help with its ties to news outlets, which has been a point of friction. Brown will be the Menlo Park company’s head of news partnerships, she wrote in a Facebook post on Friday. “I will be working directly with our partners to help... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook post #media outlets #news outlets #news partnerships #working directly


Sales of Walking Dead Graphic Novels Higher Than Ever

Sales of the Walking Dead graphic novels keep climbing, driven by the hugely popular TV show adaptation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Obituary: Former Macmillan Sales Rep, David Bertin

Bertin, an Air Force veteran and longtime Macmillan sales representative covering the Mid-Atlantic region, died on May 6. He was 79. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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BEA 2016: Mass Media Is Dead. Long Live Micromedia

Remember the days when getting an author in the New York Times, on the Today show, Oprah, or, for us old-timers, Carson practically guaranteed a spot on the bestseller list? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mass media #today show #bestseller list


Fairfax Media posts $27.4m profit despite lower print advertising revenue

Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net profit #editorial restructure #financial year #print advertising


Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday

[ Digiday | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic appeared #sales team #publishing world #revenue potential #media companies


Future Artefacts fair seeks to show physical media far from dead

Ben Freeman, organiser of London event, says: ‘Everyone realises the internet hasn’t killed the record industry or the publishing industry – just changed it’A fair celebrating the future of physical objects in media – from books and magazines to records and cassettes – will debut in London this... Continue reading at The Guardian

[ The Guardian | 2015-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical objects #record industry #publishing industry #indie presses


Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo galleries


Amazon Media Sales Fell in Quarter

Although total Amazon sales rose 20% in the second quarter of 2015, sales in the media group, where book and ebook sales are reported, fell 2.6%. The decline was due to foreign exchange fluctuations which dropped international media revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #media group


New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part


What Two Media Outlets Think of Facebook and Its Relationship With the Industry

Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight.   The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets


Sales Rep Ted Heinecken to Retire

After 50 years in book publishing, Ted Heinecken, who started his career in 1963 as a Midwest sales rep for Oxford University Press, will retire from Fuji Associates on February 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #ted heinecken


BookShout to Offer E-books to Public Media Via Special Sales

The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public media #special sales #bestselling ebooks #public radio #tv stations


Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies


Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #key component


Federated Media Gives Up On Direct Sales, Puts Focus On Programmatic

The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age

[ Advertising Age | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #lin media #undisclosed amount #difficult decision #executive chairman