Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
News tagged with: #content marketing

Other Publishing stories related to: 'Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead'


The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale

In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closing deals #ever-growing portfolio


Export sales growth outstripping home sales

Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 15:36 Scottish publishers have been encouraged to adopt a more global outlook as the UK economic climate continues to suffer, with figures presented by Book Marketing Limited highlighting the growing value of export sales.... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #export sales #figures presented #steve bohme #research director #uk publishers #uk fell


Kindle sales reaching 80% of physical sales, DBW told

Written By: Gayle Feldman Kindle sales of a book could be as much as 80% of its physical sales, Amazon's head of Kindle content told Digital Book World. Russ Grandinetti's speech, 'To Help Publishers Optimize E-book Sales', coincided with the launch of Kindle Singles on Amazon's Kindle store.... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle singles #physical sales #dbw told #russ grandinetti #kindle store #bestselling authors #jodi picoult


Print Book Sales Fell 4% in April as Nonfiction Struggles

The decline was due in part to an earlier Easter this year, as well as the continued soft sales in the nonfiction category, according to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction category #circana bookscan


This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with: #times square #cookbook


‘They made it look so easy’: traditional craft of bookbinding rejuvenated for the TikTok age

Enthusiasts are customising their favourite works and being rewarded with wide social media followingThe videos often begin with every bibliophile’s nightmare: a person ripping the covers off a book.They are not vandals, however; they are bookbinders, taking part in a growing trend for replacing... Continue reading at The Guardian

[ The Guardian | 2024-05-12 08:00:50 UTC ]
More news stories like this | News stories tagged with: #taking part #growing trend #hardback


‘I have my iPhone, X and a brain in my head’: Ukrainian journalist and social media star Illia Ponomarenko

Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian

[ The Guardian | 2024-05-11 10:00:23 UTC ]
More news stories like this | News stories tagged with: #real time #home country #twitter followers #wonderful work #pivotal moment #bloomsbury


Paperbacks and Hardcovers On Sale On Amazon for 50% Off

Emily Henry, Toni Morrison, J.R.R. Tolkien, Dr. Seuss and more books on sale for 50% off today! Continue reading at Book Riot

[ Book Riot | 2024-05-10 18:01:00 UTC ]
More news stories like this | News stories tagged with: #emily henry #toni morrison #dr. seuss


Amazon Launches Massive Six-Day Book Sale

The inaugural Amazon Book Sale will run May 15–20 and feature deep discounts on thousands of books, including 50% off print bestsellers. The e-retailer is touting the event as "The Book Sale of Your Dreams." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print bestsellers #book sale #amazon book


U.K. Publishing Sales Rose 3% in 2023

Revenue for U.K. publishing in 2023 was £7.1 billion, about $8.9 billion at current exchange rates, the U.K.'s Publishers Association reported. Growth areas included exports, sales, and digital audiobooks, which saw double digit growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audiobooks #publishers association


Amazon's standard Kindle is on sale for $80

Amazon’s entry-level 16GB Kindle is on sale for $80, which is a discount of 20 percent. This is the latest iteration of the standard ereader, dating back to 2022. Amazon doesn’t do too many Kindle hardware updates, so we don’t know if this sale precludes a forthcoming refresh. The sale covers... Continue reading at Engadget

[ Engadget | 2024-05-06 17:12:07 UTC ]
More news stories like this | News stories tagged with: #good reason #font size #follow @engadgetdeals #kindle


Mary Beth Thomas Out as HarperCollins Offers Sales Buyouts

Mary Beth Thomas, the v-p and director of independent retail sales at HarperCollins, has left the company, PW can confirm. In addition, HarperCollins is offering a voluntary buyout program for salespeople, according to a person familiar with the matter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #person familiar #harpercollins


Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
More news stories like this | News stories tagged with: #video advertising #wednesday evening #streaming platform #digital video #audiobook service #audiobook


Religion & Spirituality Books On-Sale Calendar: May 2024

Grammy Award-winning artist Tasha Cobbs Leonard recounts how God’s strength has fueled her through triumphs and trials, 'Duck Dynasty' star Willie Robertson shares ways Christians can discuss their faith without preaching, and more new religion books publishing in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #duck dynasty #books publishing


The Onion Sold by G/O Media

The satirical news website was bought by a new firm in Chicago that took inspiration for its name, Global Tetrahedron, from a book written by The Onion’s staff. Continue reading at The New York Times

[ The New York Times | 2024-04-25 23:20:18 UTC ]
More news stories like this | News stories tagged with: #book written


First Quarter Sales Rose 3% at HBG

Good performances at its English-language divisions, including a 3% gain at Hachette Book Group, helped to increase first-quarter sales at Lagardère Publishing to €576 million, a 1.1% gain over 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lagardre publishing #lagardère #hachette book


Cover Reveal: ‘Yr Dead’ by Sam Sax

We’re thrilled to reveal the cover for Sam Sax‘s forthcoming debut novel Yr Dead, slated for August 6.  Here’s a bit about the book, courtesy of McSweeney: In between the space of time when Ezra lights themself on fire and when Ezra dies the world of this book flashes before their eyes. Everyone... Continue reading at The Millions

[ The Millions | 2024-04-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: #cover reveal #debut novel


Actress Viola Davis Launches JVL Media

Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #underrepresented voices