Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Amazon's "Netflix for E-Books" lending program is still a rumor, and not popular with book publishers, but here are some ways it could work. Continue reading at PC World
[ PC World | 2011-09-12 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World
[ PC World | 2011-09-08 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Moscow-based optical character recognition specialist ABBYY has released a major new update of its renowned OCR application. ABBYY FineReader 11 Professional Edition, which allows users to convert images or scanned documents into editable text, boasts improved processing speeds of up to 45 per... Continue reading at Betanews
[ Betanews | 2011-09-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 01/09/2011 - 15:20 The Office of Fair Trading (OFT) has pushed back its decision on whether to refer the Amazon takeover of The Book Depository to the Competition Commission. The decision was expected to be tomorrow (2nd September) after being... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 30/08/2011 - 08:37 The Women's Institute will mark the 96th anniversary of its first meeting on 16th September with an action to support its Love Your Libraries campaign. The WI's membership are being asked to each borrow a book from their... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 30/08/2011 - 15:30 The Office of Fair Trading has postponed its ruling on the merger between Amazon and The Book Depository until Friday (2nd September). Originally the OFT had scheduled to announce today (30th August) whether it considered the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:12 The Authors' Licensing & Collecting Society has welcomed the government support for the Hargreaves Review into intellectual property and growth, though it expressed concern over the proposals to extend copyright... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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