The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further blurring the line between online and mainstream media. Mountain Dew, for example, is rooted in youth lifestyle culture, so it embraced both portions of the festival, digital brand manager Christine Ngo said. Mountain Dew is hosting musical performances as part of its Green Label Live series—a partnership between Mountain Dew and Complex Media—and will have a digital activation through the DEW VR Snow experience. Viewers can shred powder with pro snowboarders Danny Davis, Scotty Lago and Jack Mitrani via Oculus Rift technology. "I think that digital media has transcended online," Ngo said. "You might discover music online and that then gets popular and goes on the radio. We 're kind of [in] any medium that music exists, and digital is where we are concentrating a lot of our efforts." Nylon hosted daytime music showcase events on Thursday and Friday. But, before that, it was a partner of SXstyle, SXSW Interactive's special fashion track. Not only did Nylon co-sponsor the SXstyle closing party, it partnered with Nine West to create custom digital video and social activations with online influencers who wore Nine West shoes and created festival diaries, video content and online... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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Judges praise the final six ‘exquisite and ambitious’ works in contention for the £50,000 award for nonfictionBooks tackling climate change, China, the NHS, European revolutions, ballet and music feature on the shortlist for this year’s Baillie Gifford prize for nonfiction.The six-long list... Continue reading at The Guardian
[ The Guardian | 2023-10-08 19:00:48 UTC ]
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Cable used to be the only game in town for wide entertainment. Sure, if you wanted to subscribe to a game like EverQuest or World of Warcraft, you could (and well, guess the rest of us were never seeing you again). But for variety, cable is what you had—and it wasn’t cheap. So when... Continue reading at PC World
[ PC World | 2023-10-04 14:10:27 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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School district member files challenge to Arthur’s Birthday, 1989 book by Marc Brown, which is among 45 titles pending reviewA title in the Arthur children’s book series is facing a potential ban after a conservative activist claimed that it “damaged souls”.On 12 July, Bruce Friedman, a member... Continue reading at The Guardian
[ The Guardian | 2023-07-28 16:22:54 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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The country's largest operator of college bookstores said that if it doesn't improve its financial position soon, it could issue a warning about its chances of staying in business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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From Bono to Jarvis Cocker, Bruce Springsteen to Cosey Fanni Tutti, the last decade has seen an explosion of books by artists from every walk of musical life. Why is this once-rare genre striking a chord with stars and readers alike?By her own admission, Miki Berenyi was not a woman itching to... Continue reading at The Guardian
[ The Guardian | 2023-07-15 08:00:25 UTC ]
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The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
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From working with grime legends to tackling racism, author Candice Carty-Williams’s new show Champion is landmark TV. Its team talk Shola Ama, pengness – and the greatest group chat everIt’s just after noon in Birmingham and, in the hidden depths of a city centre nightclub, a singer is about to... Continue reading at The Guardian
[ The Guardian | 2023-06-23 12:00:37 UTC ]
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Forthcoming titles look at the powerful music of Billy Graham's crusades, the spiritual depth of Loretta Lynn's songs, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Courtney Pentland will begin her role as the 2023–2024 president of the American Association of School Librarians following the official close of the ALA Annual Conference in Chicago on June 27; we spoke with Pentland about how she plans to support her fellow librarians—and encourage pre-service... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-12 04:00:00 UTC ]
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I’ve been working on a theory about novelists lately: most of us wish we were rock stars. I’m basing this on a few things, like, for example, who wouldn’t want to be a rock star? Also, with all our anonymity, social anxiety disorders, and how we tend to be at our best while wearing sweatpants […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-07 08:52:59 UTC ]
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The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
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