The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further blurring the line between online and mainstream media. Mountain Dew, for example, is rooted in youth lifestyle culture, so it embraced both portions of the festival, digital brand manager Christine Ngo said. Mountain Dew is hosting musical performances as part of its Green Label Live series—a partnership between Mountain Dew and Complex Media—and will have a digital activation through the DEW VR Snow experience. Viewers can shred powder with pro snowboarders Danny Davis, Scotty Lago and Jack Mitrani via Oculus Rift technology. "I think that digital media has transcended online," Ngo said. "You might discover music online and that then gets popular and goes on the radio. We 're kind of [in] any medium that music exists, and digital is where we are concentrating a lot of our efforts." Nylon hosted daytime music showcase events on Thursday and Friday. But, before that, it was a partner of SXstyle, SXSW Interactive's special fashion track. Not only did Nylon co-sponsor the SXstyle closing party, it partnered with Nine West to create custom digital video and social activations with online influencers who wore Nine West shoes and created festival diaries, video content and online... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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Some 25,000 attendees from more than 120 countries are expected at the 2016 London Book Fair (April 12–14), and while this year’s fair will be underscored by the 400th birthday of William Shakespeare, the focus on the show floor will firmly be on the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Technology by itself does not produce compelling digital and e-learning solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Over the last decade, publishers have seen many external factors impacting their business models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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On May 22 of last year, after a Boeing 737 landed at Rio de Janeiro’s Santos Dumont airport—famous for a short runway that forces pilots to slam on their brakes—a flight attendant announced: “Dear passengers, a Kindle device glided to the front of the plane during landing. Please check if it is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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The UMG artists’ music returns to the popular platform after a monthslong dispute. Artists from Universal Music Group, which include Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an... Continue reading at Fast Company
[ Fast Company | 2024-05-02 12:22:42 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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Canadian police say nine people are facing charges in the biggest gold theft in Canadian history from Toronto’s Pearson International airport a year ago Continue reading at ABC News
[ ABC News | 2024-04-18 00:54:39 UTC ]
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How teens learn about navigating the online world varies, but a pair of digital media literacy programs aim to get more Canadian students scrutinizing their social feeds. Continue reading at CBC
[ CBC | 2024-04-15 08:00:00 UTC ]
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Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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About 200 friends attended a memorial service on Thursday evening at New York’s Metropolitan Club to celebrate the memory of the influential publisher and noted opera buff, who died last October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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When Nas described himself as the “most critically acclaimed Pulitzer Prize winner / Best storyteller / Thug narrator / My styles greater” on his song “Hate Me Now” (1999), he was foretelling something monumental on the horizon. The Pulitzer Prize for Music is considered one of the nation’s most... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-21 09:55:55 UTC ]
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