Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us, underscored by Amazon's switch to HTML5-only promos and The Washington Post committing to publishing its content on Facebook with the software. On desktops and mobile, ads via HTML5 work better than those made with Flash, improving campaign deliverability by as much as 50 percent and bolstering marketers' willingness to budget for creative programmatic—defined as the science of targeting images and copy at individual consumers. Now, advertiser and investor money is flowing to creative programmatic startups like PaperG, Persio and Spongecell, among others. For instance, PaperG this week announced a fundraising round of $5 million after picking up publishing clients including Hearst, Charter Media and Tribune. "With Flash, you could have 10 different creatives with 10 different ways, so you'd have in the order of magnitude of about 100 different versions of the ad," explained Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, which on Monday... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
News tagged with:
#long-term strategy
#publisher offers
#actual people
#adweek magazine
A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this |
As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | News stories tagged with:
#dominic cummings
Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker taylor
#retail market
Creative Scotland has partnered with the Society of Authors to distribute £600,000 in financial grants, in bursaries of up £2,000 each, among authors and other creative practitioners in the literary field based in Scotland who are experiencing financial hardship as a result of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 00:16:54 UTC ]
More news stories like this | News stories tagged with:
#creative scotland
#hardship grants
A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial terms
#digital content
Ben North, the poet and former creative director at HarperCollins, has passed away aged 49 following treatment for brain tumours. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:56:36 UTC ]
More news stories like this | News stories tagged with:
#ben north
#creative director
The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with:
#publishers association's
#book market
The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#publishers association
#book market
Since introducing the Google News Initiative in 2018, the company has used the $300 million journalism project to fight disinformation and help publishers make money. Now, Google is also investing in journalism-specific software with Journalist Studi... Continue reading at Engadget
[ Engadget | 2020-10-14 11:00:47 UTC ]
More news stories like this | News stories tagged with:
#publishers make
Comedian and writer Ruby Wax and spoken word performer George the Poet have been announced as headliners for the inaugural live event from Creative England and the Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 07:46:20 UTC ]
More news stories like this |
DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 04:44:13 UTC ]
More news stories like this | News stories tagged with:
#announced plans
As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
#prime day
#shop local
Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with:
#audio content
#tom tivnan
#digital publishing
The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | News stories tagged with:
#foreign writers
#book fair
Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | News stories tagged with:
#hachette books
#trade paperbacks
#literary hub
#hachette
Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with:
#ad campaign
#amazon publishing
Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
More news stories like this | News stories tagged with:
#frankfurt appeared
#brazilian publishers
#online events
#frankfurter buchmesse
Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomas nelson
#publishing program
#bestselling author
#books imprint
Hodder Studio has signed an investigative work on deepfakes by journalist and author Michael Grothaus, along with a six-part accompanying podcast. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 05:34:01 UTC ]
More news stories like this | News stories tagged with:
#hodder studio
#hodder
Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with:
#bookseller children
#bookseller