Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us, underscored by Amazon's switch to HTML5-only promos and The Washington Post committing to publishing its content on Facebook with the software. On desktops and mobile, ads via HTML5 work better than those made with Flash, improving campaign deliverability by as much as 50 percent and bolstering marketers' willingness to budget for creative programmatic—defined as the science of targeting images and copy at individual consumers. Now, advertiser and investor money is flowing to creative programmatic startups like PaperG, Persio and Spongecell, among others. For instance, PaperG this week announced a fundraising round of $5 million after picking up publishing clients including Hearst, Charter Media and Tribune. "With Flash, you could have 10 different creatives with 10 different ways, so you'd have in the order of magnitude of about 100 different versions of the ad," explained Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, which on Monday... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
News tagged with:
#long-term strategy
#publisher offers
#actual people
#adweek magazine
The University of East Anglia has appointed Booker-shortlisted Zimbabwean author Tsitsi Dangarembga as its new international chair of creative writing. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 17:24:43 UTC ]
More news stories like this | News stories tagged with:
#creative writing
#east anglia
Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:01:16 UTC ]
More news stories like this |
The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with:
#huge growth
#barbara marcus
#random house
Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#jason bartholomew
Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with:
#ad budgets
#global measurement
#sales data
#nielsen
Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with:
#ad buyers
#coronavirus pandemic
#continued rise
#digital media
Irenosen Okojie is to open Comma Press' National Creative Writing Industry Day, which will be held as a week-long online conference this year. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 04:57:04 UTC ]
More news stories like this | News stories tagged with:
#irenosen okojie
IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#idw publishing
#senior director
The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
More news stories like this | News stories tagged with:
#pearson
The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
More news stories like this |
Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with:
#post germany
#transformative agreements
#open access
#90th percentile
#springer nature
If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#market power
#authors guild
#book publishing
American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with:
#booksellers call
#book market
Hodder & Stoughton has bagged Borough Market: Edible Histories, Epic Tales of Everyday Ingredients by Mark Riddaway, with illustrations by Emily Langford. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 18:51:51 UTC ]
More news stories like this | News stories tagged with:
#hodder bags
#hodder stoughton
#epic tales
#hodder
I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the... Continue reading at The Bookseller
[ The Bookseller | 2020-08-06 17:57:58 UTC ]
More news stories like this | News stories tagged with:
#lockdown diaries
#marketing executive
#travel back
#daily grind
Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nonprofit organization
#assists booksellers
#programs manager
#book industry
Have you ever noticed how many scenes in science fiction and military movies take place in a command center? Whether it’s a fictional character like Captain Kirk aboard the USS Enterprise or a real-life crisis unfolding in the White House situation room, the command center plays a critical role... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-08-03 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#critical role
#fictional character
#science fiction
Having risen by a slim 1.1 percent over 2018, the United States' book industry logged $25.63 billion in overall annual revenue in 2019. The post US Market Statistics: The AAP StatShot Annual Report for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-31 15:51:24 UTC ]
More news stories like this | News stories tagged with:
#annual revenue
#book industry
Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with:
#digital media
The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 17:19:03 UTC ]
More news stories like this | News stories tagged with:
#book trade
#publishers association
#book market