The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes on TikTok?Yes, a series of 21st century updates on Roger Hargreaves’s Mr Men and Little Miss children’s books have been pretty much inescapable on social media for the past few weeks (unless, like me, you unfollow every account that posts one). Don’t assume the youngs are immune either – on TikTok the hashtag #littlemiss has racked up 188m views and counting. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-08-03 06:11:48 UTC ]
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If one theme resonated at the London Book Fair's Digital Minds conference, it was that even in the age of digital, we need to remember we are selling books to humans. The post LBF’s Digital Minds Emphasizes “People Over Pixels” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-14 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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Mainstream mags may be shutting down, but specialist publishing has never been in healthier shape. So which magazines should you be subscribing to?While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche,... Continue reading at The Guardian
[ The Guardian | 2015-04-06 00:00:00 UTC ]
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I’d written a crime short story under one of my pen names for a collection to be published by Macmillan (Writers tell couple who remove ‘filth’ from books where to stick their app, 28 March). The late Lord (George) Hardinge of Penshurst was in charge of their crime fiction at the time and he... Continue reading at The Guardian
[ The Guardian | 2015-04-01 00:00:00 UTC ]
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Former C-Wonder executive Katherine Bahamonde Monasebian has moved to Tourneau as chief marketing officer and new business development. In this role, Ms. Monasebian will lead efforts to further evolve the brand, digital and retail marketing strategy and e-commerce channel, as well as capitalize... Continue reading at Advertising Age
[ Advertising Age | 2015-04-01 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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I read a great book the other day. It was about an alcoholic writer who slowly goes crazy inside this creepy haunted hotel in Colorado, then tries to murder his family. I'm not going to tell you the book's name. But it was turned into a decent movie starring Jack Nicholson. And I'm not going to... Continue reading at Advertising Age
[ Advertising Age | 2015-03-23 00:00:00 UTC ]
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The Book People is undergoing a company-wide restructure, with its Coventry site slated for possible closure. The mail order and e-commerce company has been undergoing an "intensive period of analysis" since venture capital company Endless LLP invested £10-20m in the business, and co-founder... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic... Continue reading at AdWeek
[ AdWeek | 2015-03-09 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-03-07 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
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A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday
[ Digiday | 2015-02-20 00:00:00 UTC ]
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Yahoo continues going after magazine editors and more... The post People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-20 00:00:00 UTC ]
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Three questions publishers should ask before embarking on a data strategy The post There’s No “Magic Pill” When it Comes to Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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Jon Stewart was known for bringing attention to lower-profile, more obscure books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-13 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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