For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand Callaway have all recently embarked on this journey with the launch of print titles tied to their respective industries in order to market their brands on a new platform. Joe Pulizzi, founder of the Content Marketing Institute and the Orange Effect Foundation, says that this engagement strategy has been successful for retailers for a couple of reasons, one being because the marketing focus for many companies right now continues to be digital, and therefore there is “scarcity of competition” in the print space. “It's almost like the early days of the web when the first movers in content creation dominated. Now it's happening with print,” he explains. The other reason he sees for this trend is the fact that consumers trust print more than content published on digital platforms. “With all the fake news going on, consumers believe that if a company invests in the printed word it's more valuable. Whether it's true or not, that's the perception.” These engagement plays aren’t always successful, as demonstrated by the Lifetime channel’s partnership with Hearst to duplicate the success of O, The Oprah Magazine. In 2003, they launched Lifetime magazine, which ended up shuttering less than... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
News tagged with:
#increasing sales
#sales pitch
#ad revenues
#print publication
#hearst
#printed word
#print titles
Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#native advertising
#growing demand
#banner ads
Bertelsmann is investing in one of the largest groups of medical higher education institutions in Brazil, the NRE Education Group. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bertelsmann invests
A new food director for Real Simple, a publisher leaves Elle Decor, and more... The post NYT Magazine Poaches from Wired| People on the Move – 9.7.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real simple
Islands to go digital while Destination Weddings & Honeymoons says goodnight. The post Bonnier to Shutter Print Travel Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post bonnier
Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
More news stories like this |
MPA Next will cater to junior-level, non-editorial staffers with networking events, workshops, and more. The post MPA Creates Community for Emerging Magazine Professionals appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#networking events
Richard Neville, the Australian author and co-founder of controversial 60s counterculture magazine Oz, has died in Byron Bay aged 74. Continue reading at BBC News
[ BBC News | 2016-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#australian author
Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing assistant
#leading academic
#professional publishers
#online books
Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#overseas exhibitors
#business opportunities
The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge shift
#english-language journals
#chinese publishers
The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post citing
#printed page
In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday
[ Digiday | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post inside
#digital team
#social platforms
#consuming content
Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
#social networks
#make money
Emmis Communication looks to go private, reduce debt as investors shy away from media. The post Emmis to Sell Regional and City Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-23 00:00:00 UTC ]
More news stories like this |
Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fair
#tough market
JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff
[ Stuff | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jk rowling
#harry potter
#eighth book
#two-part play
#best-selling author
Digital magazine audiences are growing, but most U.S. adults prefer to consume across multiple platforms. The post Study: Over Two-Thirds of Americans Still Read Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post study
#multiple platforms
When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook pages
#quarterly magazine
#guinea pig
Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
More news stories like this |
With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number