For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand Callaway have all recently embarked on this journey with the launch of print titles tied to their respective industries in order to market their brands on a new platform. Joe Pulizzi, founder of the Content Marketing Institute and the Orange Effect Foundation, says that this engagement strategy has been successful for retailers for a couple of reasons, one being because the marketing focus for many companies right now continues to be digital, and therefore there is “scarcity of competition” in the print space. “It's almost like the early days of the web when the first movers in content creation dominated. Now it's happening with print,” he explains. The other reason he sees for this trend is the fact that consumers trust print more than content published on digital platforms. “With all the fake news going on, consumers believe that if a company invests in the printed word it's more valuable. Whether it's true or not, that's the perception.” These engagement plays aren’t always successful, as demonstrated by the Lifetime channel’s partnership with Hearst to duplicate the success of O, The Oprah Magazine. In 2003, they launched Lifetime magazine, which ended up shuttering less than... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
News tagged with:
#increasing sales
#sales pitch
#ad revenues
#print publication
#hearst
#printed word
#print titles
Depending on whom you talk to, the foreign rights markets are rebounding, or are still in decline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
More news stories like this |
When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
More news stories like this |
Domino magazine, the shelter title that Conde Nast shuttered in 2009 during the economic recession, returned this week with a new print magazine and website.The magazine and site may look like the cheerful Domino its fans will remember, but the ownership and revenue model are quite different... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#private investors
#print magazine
#economic recession
#revenue model
BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print product
#sister publication
#advertising age
#print advertising
Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people familiar
#tv industry
#ad buyers
#ad inventory
Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD
[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#issue media
#ipad magazines
#publishing industry
#digital magazines
#conde nast
A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#midtown manhattan
Random House has launched new magazines aimed at exploring worlds created by their authors. First up: Margaret Atwood and George R.R. Martin. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#margaret atwood
Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
More news stories like this |
With recent data suggesting that the book industry is now a hybrid market where ebooks and print books will live side-by-side, PW has begun a series of articles on how that reality will affect the entire publishing supply chain. To read the first article click here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hybrid market
#book industry
#print books
Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hybrid market
The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consecutive week
Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York
[ Crains New York | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#paid circulation
An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
#digital consumption
"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company
[ Fast Company | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fashion magazine
#fashion world
#decade ago
#peer review
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media businesses
The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this |
Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ryan gosling
Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#past decade
Condé Nast continued their aggressive push into ecommerce this week, leading a $20 million investment round in the luxury online reseller V Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aggressive push