The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top publishers see native going next appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-06-03 00:00:00 UTC ]
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The mobile Web experience has improved significantly over the past few years as publishers have come to the realization that this smartphone and tablet thing isn't going away. But there are still some responsive design holdouts. The post These top publishers are still mobile Web holdouts... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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February's notable reviews of self-published titles include stars for a 'startling' memoir about the Vietnam War and a 'fascinating' exploration of human rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
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Interested in the business of high-quality web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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This month’s starred reviews of self-published books includes a pair of notable new novels, one about dysfunctional childhood in Western and another about a busy single mother. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-04 00:00:00 UTC ]
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The save-it-for-later software service Pocket has released a list of the "best" content from 2013. Pocket's 10 million users saved more than 450 million items (from articles and videos to memes and gifs) from across the Web this year, and Pocket looked at which were saved most, as well as which... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-12 00:00:00 UTC ]
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This month's starred reviews of self-published books includes a "stellar" historical novel and a "touching" memoir of life as a teacher of disadvantaged students. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
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Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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This month's starred self-published books of note include a fictional tragedy in pre-colonial Nigeria and a memoir where beer pong meets sado-masochism. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-06 00:00:00 UTC ]
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Amazon Publishing, which launched a general-interest book publishing operation in New York two and a half years ago, is losing its top executive here.Seattle-based Amazon announced Friday that the head of its general-interest publishing division, Larry Kirshbaum, would leave the company Jan. 17... Continue reading at Crains New York
[ Crains New York | 2013-10-26 00:00:00 UTC ]
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Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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This month's recipients of starred reviews from BlueInk include a novel about a schizophrenic New Yorker who believes he is Beethoven and a timely look at profiteering in American medicine. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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This month's “starred” reviews of self-published books include a collection of spiritualist lectures, an examination of the Andean Q’ero faith and a pair of compelling novels. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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Among this month's starred reviews: a novel in which the discovery of a sexy 19th-century manuscript leads to erotic adventures, and a comprehensive guide for psychotherapists. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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This month's starred reviews from BlueInk Review of self-published books includes several "stay-up-all-night-until-your-eyes-bleed" thrillers, as well as a memoir from the ringmaster of The Big Apple Circus. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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Self-published books receiving starred reviews from BlueInk this month include a novel about a wisecracking cat that investigates the death of its owner and a memoir of escaping Romania under Soviet rule. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-05 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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