Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Google's vp of news says the company wants to enable the success of news publishers, but that direct payments come with pitfalls. The post ‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-08 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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Poetry is going viral, and the poets of [Dis]Connected can tell you why Social media poetry is suddenly everywhere: on Instagram, Facebook, Twitter, and increasingly in print, too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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At the New York Rights Fair, authors and publishing professionals sought to learn more about a book-to-film marketplace that’s been disrupted by a proliferation of streaming services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Is social media poetry on Instagram, tumblr, and other platforms here to stay, or is it a passing fad, like coloring books? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
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Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-24 00:00:00 UTC ]
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The Sunday Times profiled members of Generation Identity and made them look like members of a boyband. This dangerous trend of humanising extremists must stopFascism is all the rage these days. Hate is haute, white nationalism is the new black and neo-nazism never looked so good. So the Sunday... Continue reading at The Guardian
[ The Guardian | 2018-05-22 00:00:00 UTC ]
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The upstart B2B publisher acquires five trade publications and a hosted-buyer conferences firm. The post Chris Ferrell’s Endeavor Business Media Begins Its Expansion appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-22 00:00:00 UTC ]
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The upcoming StoryDrive conference in Beijing from the Frankfurter Buchmesse and its Chinese office puts a focus on new media business models in Asia and international markets. The post Sixth Annual StoryDrive Asia Conference in Beijing Explores the New Media Landscape appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-17 00:00:00 UTC ]
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Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Which Bay Area companies caught the eyes of VCs last year? In the most recent issue of the San Francisco Business Times we published our annual ranking of the Greater Bay Area’s 100 largest venture capital recipients, based on total disclosed funding in 2017 as reported by Thomson... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-05-17 00:00:00 UTC ]
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The Spider-man co-creator files lawsuit over improper sale of his company and digital impersonation. Continue reading at BBC News
[ BBC News | 2018-05-16 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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Otto Penzler's newest venture, Penzler Publishers, will publish print editions of classic detective stories from the golden age of of the genre, which ran from the end of World War I through World War II. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
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Review: A large comfy leather sofa, persian rug, bland painting and shelves of books make up the set of Remuera housewife Deb's life and an updated version of Roger Hall's 1999 one-woman play The Book Club, showing at Auckland's PumpHouse Theatre. Continue reading at Stuff
[ Stuff | 2018-05-11 00:00:00 UTC ]
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Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-04 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
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