What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands.  Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post.  The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-06 00:00:00 UTC ]
News tagged with: #prominent placement #video capabilities

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The Bookseller launches Books in the Media

The Bookseller has announced the launch of Books in the Media, a new book reviews curation and aggregation service at booksinthemedia.thebookseller.com. Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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The Mainstreet Trading Company triumphs as Britain’s Best Small Shop of 2018

An independent bookshop, The Mainstreet Trading Company’s Bookshop & Café, has been named Britain’s Best Small Shop of 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Meredith to sell Fortune brand for $150 million

Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News

[ ABC News | 2018-11-10 00:00:00 UTC ]
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Brazil’s Endangered Bookstore Companies: Livraria Cultura and Saraiva

Even amid dire conerns this week for Brazil's leading book retail companies, it's possible to see opportunity, Ricardo Costa tells us. Brazilian publishers are working to shore up the outlook for Saraiva and Livraria Cultura. The post Brazil’s Endangered Bookstore Companies: Livraria Cultura and... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-08 00:00:00 UTC ]
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Defy Media ceases all operations following earlier struggles

After stiffing publishers on money owed from its programmatic business, Defy Media, which operates popular YouTube brands such as Smosh and Clevver, shut down Tuesday.It's unclear exactly what prompted its closure, but the digital media company had been dealing with money problems. Back in June,... Continue reading at Advertising Age

[ Advertising Age | 2018-11-07 00:00:00 UTC ]
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Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Tribune Publishing gets bids from McClatchy, AIM Media and Donerail

Investment firm Donerail Group and newspaper publishers McClatchy Co. and AIM Media have submitted bids for Tribune Publishing Co., according to people familiar with the matter. Tribune’s board is scheduled to meet early next week after bids for the assets came due Thursday, said the people, who... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-03 00:00:00 UTC ]
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The Brightest Minds in Magazine Media Named to the Folio: 100

Folio: is pleased to unveil the 2018 Class of Folio: 100 Honorees. The annual list is comprised of the best and brightest minds in the magazine media industry today. From Corporate Catalysts to Industry Influencers and C-Level Visionaries, these honorees represent every sector: consumer, b2b,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’

Put together by three former key players in the UK's Bonnier Publishing, Blake Freeman Johnson Media is to focus mostly on nonfiction. The post UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-01 00:00:00 UTC ]
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Fast Company Puts Innovation Into Practice

Following a recent transition of leadership, with the appointment of Stephanie Mehta to editor-in-chief this past February and Amanda Smith as VP, publisher in April 2017, the focus of Fast Company is also leaning towards innovation, both in the coverage of the topic and the implementation of... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-31 00:00:00 UTC ]
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Doubleday buys Ella Risbridger collection for 'new moment in poetry'

The Pool columnist and author Ella Risbridger has collated a poetry collection for Doubleday titled Set Me On Fire: A Poem for Every Kind Of Feeling, to be published next autumn. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Born From a Merger of Five Companies, EnsembleIQ Restructures

EnsembleIQ—the b2b media company formed two years ago out of the merger of three smaller publishers—is undergoing a reorganization this month, grouping its 20 media brands into four distinct market verticals and trimming its overall headcount by around 10 percent, according to multiple... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-26 00:00:00 UTC ]
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Brandes honoured as 'influential black Briton' for second year

Jacaranda Books founder Valerie Brandes has been named one of the 100 most influential black Britons for the second year in a row. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Magazine Media Has Positive Outlook For 2019

SPECIAL SURVEY REPORT [caption id="attachment_139065" align="alignright" width="300"] SPONSORED BY:[/caption] One might expect recent layoffs, consolidations, frequency reductions, and closures in magazine media would have the industry feeling gloomy about its future, but a new survey of Folio:... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-25 00:00:00 UTC ]
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Juno Dawson’s 'Meat Market' acquired by TV production company

Unstoppable Film & Television has acquired the production rights to Juno Dawson’s upcoming YA novel Meat Market (Quercus Children’s Books), about a 16-year-old girl who is catapulted from her South London council estate to the international world of fashion. Continue reading at The Bookseller

[ The Bookseller | 2018-10-23 00:00:00 UTC ]
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FutureBook programme launches featuring 'all the talents'

The full programme for this year’s FutureBook Live Conference has been released, including speakers from across the tech, media, consumer and books space. Continue reading at The Bookseller

[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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LadBible takes over social media rival UniLad

Takeover exposes financial challenges in face of success on FacebookUniLad has been bought by its arch-rival internet company LadBible following a takeover process that laid bare the financial challenges facing online publishers.The two British companies – who were competitors but have an... Continue reading at The Guardian

[ The Guardian | 2018-10-17 00:00:00 UTC ]
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Arctic Circle Publishing: Inhabit Media Makes Its Frankfurt Debut

Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
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Frankfurt Book Fair 2018: Rights Meeting Features Poland, Romania, and Russia

The annual Rights Meeting focused on the Polish, Romanian and Russian publishing markets, which have all faced challenges from politics and economics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-15 00:00:00 UTC ]
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