The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the industry's immediate-term growth horizons and the longer-term outlook. Major, long-term disruptions appear inevitable.Digital publishers see convergence as a way to tap into the much larger budgets associated with traditional brand advertising and to give their advertisers fuller visibility and broader reach into and across all segments. That is a potentially huge advantage, though considerable work is required to gain it. A relevant historical precedent -- the telecom industry in the mid- to late-1990s -- provides four lessons for digital media and publishing organizations sorting through the implications of convergence:1. Rethink the offerings. Consider how local phone service and long distance -- mainstay products for decades -- were suddenly secondary to wireless, internet and video offerings. Yes, these new products were mostly logical additions to the portfolio (they were all about connectivity and communications). But they came with significantly different customer expectations and pricing structures. They also presented unprecedented opportunity to increase revenue and build stronger customer relationships. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
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Physical book fairs are still vital for business long-term, publishers say, amid expectations that the Beijing Book Fair may be online only this year. Continue reading at The Bookseller
[ The Bookseller | 2020-06-30 17:18:56 UTC ]
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Jhalak Prize co-founder Sunny Singh has called out the industry’s “moral failure” to reflect diversity at every stage of publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 12:52:03 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Lemn Sissay, Ian Rankin and Tahmima Anam are to lead Bradford Literature Festival, as this year's digital edition releases new events on a daily basis to re-create the festival environment. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 17:10:34 UTC ]
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In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian
[ The Guardian | 2020-06-23 11:06:09 UTC ]
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Being a book publisher comes with a set of tough moral responsibilities. You provide livelihoods for authors and booksellers, your hiring decisions can greatly influence how UK culture is shaped, and you’re also a company with a duty of care towards your staff. Sometimes these duties come into... Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 03:23:48 UTC ]
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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Mike Martoccia, who has been consulting with Adams Publishing Group since February, has been named APG’s vice president of digital Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-19 18:48:41 UTC ]
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Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
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Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading at Fast Company
[ Fast Company | 2020-06-18 06:00:14 UTC ]
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The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-18 04:01:34 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian
[ The Guardian | 2020-06-17 10:00:17 UTC ]
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Publishing staffers have spoken out on low pay and poor transparency on salaries in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 02:56:57 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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The coronavirus pandemic pushes another literary festival into the digital realm, and Turkey's program expects to trump others as a tri-lingual event. The post Istanbul’s ‘Sunflower’ ITEF Goes Digital – With Translation Provided appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-15 04:10:08 UTC ]
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