Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content helps keep its news feed fresh, which increases time on site (or app), and the ad dollars that follow.But under all the veneer, Facebook is quietly creating unfair power dynamics where publishers are set up to lose in the long term. Just yesterday, the company said it would further elevate friends' posts, likely to the detriment of the publishers that have invested so much in Facebook for their distribution. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
News tagged with:
#facebook introduced
#social gaming
#ad dollars
#long term
Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook launched
#pulling back
The change of seasons has brought changes in the landscape of Spanish-language book publishing. In September, the Celebra imprint announced that it will stop acquiring new titles, and the Sélector USA imprint launched. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spanish-language publishers
#stop acquiring
Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steady stream
#months ago
Crystal Mahey-Morgan looks at whether publishing can learn anything from grime artists choosing to make their own way in the music industry. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crystal mahey-morgan
#music industry
Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook friend
#benefit publishers
#post publishers
#key biscayne
#publishing execs
#vox media
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post icymi
#programmatic advertising
#ad network
In this issue, publishing leaders tell us how they see the book business today and how it might evolve. Plus, read our exclusive Frankfurt Book Fair preview guide. The post Download: Publishing Perspectives’ Fall 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
#publishing leaders
Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#referral traffic
#invested heavily
#hardest hit
#publishing directly
The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#media companies
#market share
#scott havens
#bloomberg media
#global head
Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
#digital giants
#record labels
Cengage Learning is a leading educational content, technology, and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cengage learning
#services company
#higher education
Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile games
#indie publishers
As publishers try to figure out how much content to share on Facebook, the social giant is quietly making moves that may leave new publishers feeling as if they have no choice but to share content on it. As of this summer, publishers will no longer be able to sign up for access to Domain... Continue reading at Digiday
[ Digiday | 2016-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#social giant
360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bryan wiener
#growing market
US publishers’ revenues were up 4.2% year-on-year to $662.2m in February ($597.4m in February 2015), with sales for the first two months of the year now down 3% overall ($1.68bn) compared to 2015, according to statistics released by the Association of American Publishers (AAP). Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#statistics released
Five of the top ten titles on the iBooks Bestseller list this week were self-published, including top-slotted 'Just Friends' by Billy Taylor and Vi Keeland's 'Bossman' at #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#billy taylor
Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#online content
NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#working full-time
#explainer videos
#view counts
The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content sites
The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#publishers appeared
#bad news
#media brands