Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype surrounding these companies. Some of them are profitable (or at least claim to be), some aren't, but all of them have raised serious cash from starry-eyed investors (e.g., $96.3 million for BuzzFeed, $110 million for Vox). The business press tends to regard such hefty sums as implicit evidence of success and/or promise -- why would venture capitalists risk so much scratch if there was no there there? -- but Michael reminds us that all of these companies rely, somewhat harrowingly, on advertising for revenue.Which means these new-media challengers have, at their core, basically the same business model as the publishing incumbents. They're selling eyeballs to brands (though sometimes they put a different spin on it; e.g., they're actually selling "engagement"). Everyone is competing for the same digital dollars, and thus the same digital-advertising issues that dog legacy media companies (declining CPMs, the rise of programmatic, the challenge of monetizing mobile, etc.) apply to the new kids on the block, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
News tagged with:
#business model
#digital dollars
#monetizing mobile
Shelfie's executives in Canada talk about the startup scene in book publishing—and conclude it's not as hot as it used to be. What are the lessons learned? The post Publishing in 2017: Has the Startup Scene Cooled Off? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishing
#lessons learned
Publisher of Variety, WWD partners with Rockbridge Growth Equity to share digital expertise. The post Penske Media Corporation Buys Into Robb Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robb report
The Modern Magazinist delivers his year-in-review. The post The Winners and Losers in Magazine Media: 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday
[ Digiday | 2016-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#digital dollars
#platform giants
#time warner
With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget
[ Engadget | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books anymore
#online services
As magazine media continues to change and leaders in the field wrangle emerging technologies, there were several major wins this year. The post Media Execs On Their Biggest Wins of 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-23 00:00:00 UTC ]
More news stories like this |
A recap of the week's top stories courtesy of VerticalFeed, a new service from Folio:. The post What’s Trending in Magazine Media | 12.20.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-20 00:00:00 UTC ]
More news stories like this |
How reckless circulation practices only accelerate the demise of consumer magazines. The post Analysis: Print Media’s Moment of Reckoning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print media
#consumer magazines
Hubert Burda needs consent from BBC Worldwide before it can acquire publisher of Top Gear magazine and other titlesThe Radio Times is poised to go into foreign ownership, as German publisher Hubert Burda finalises a deal to buy its parent company.Immediate Media, which struck a £121m deal with... Continue reading at The Guardian
[ The Guardian | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#radio times
#hubert burda
#bbc worldwide
#bbc magazines
Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#run ads
#place ads
#ad services
#ad network
#ad exchange
The London Book Fair's Quantum Conference and Nielsen's BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech. The post Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors guild
#quantum conference
With restructuring, centralization of content creation and the scaling back of print publications, it's been a rough year for some magazines. As they search for larger, younger audiences, they're getting creative on all social media platforms. We explore the shifting media landscape of fashion,... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content creation
#scaling back
#print publications
#younger audiences
OK, it's not exactly Dickens. But how about a great story delivered to you by text message? Continue reading at Stuff
[ Stuff | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading books
#text messages
#text message
After selling off B2B magazines, the Canadian publisher swings the axe at its Francophone titles. The post Rogers Media Cuts 60 Staffers, Shutters LouLou Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#b2b magazines
Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at AdWeek
[ AdWeek | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#early 2000s
#linkedin profile
#large audience
#job lined
#online behemoth
Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are two such stars, and Jeff Bezos, our Media Visionary for 2016, joins this constellation. From ecommerce and streaming video to... Continue reading at AdWeek
[ AdWeek | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#samantha bee
#david carey
#michael clinton
#magazine editor
#fox news
#megyn kelly
Simon & Schuster will acquire Adams Media, a nonfiction-focused publisher based in Avon, Mass., from F+W Media. Adams will become an S&S imprint and remain under the direction of Karen Cooper. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#storydrive asia
When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social video
#video appeared