Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype surrounding these companies. Some of them are profitable (or at least claim to be), some aren't, but all of them have raised serious cash from starry-eyed investors (e.g., $96.3 million for BuzzFeed, $110 million for Vox). The business press tends to regard such hefty sums as implicit evidence of success and/or promise -- why would venture capitalists risk so much scratch if there was no there there? -- but Michael reminds us that all of these companies rely, somewhat harrowingly, on advertising for revenue.Which means these new-media challengers have, at their core, basically the same business model as the publishing incumbents. They're selling eyeballs to brands (though sometimes they put a different spin on it; e.g., they're actually selling "engagement"). Everyone is competing for the same digital dollars, and thus the same digital-advertising issues that dog legacy media companies (declining CPMs, the rise of programmatic, the challenge of monetizing mobile, etc.) apply to the new kids on the block, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Storify, the beloved digital publishing tool that allowed writers to chronologically arrange social media posts, will soon be no more. The curation service will go offline May 16, 2018, the company announced today. For those who have used the service and want to preserve that content, they’ll... Continue reading at Fast Company
[ Fast Company | 2017-12-12 00:00:00 UTC ]
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Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
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Internet giants may be trying to make nice with publishers, but that's not completely reassuring to Australian regulators. The country's Competition and Consumer Commission (ACCC) is investigating Facebook, Google and other "digital platform provide... Continue reading at Engadget
[ Engadget | 2017-12-04 00:00:00 UTC ]
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The publisher not only continues to print, but plans to increase the frequencies of four weeklies in 2018. The post Print is Still Very Much Alive at Bauer Media Group appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-01 00:00:00 UTC ]
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Does a changing industry paradigm mean opportunity or peril for publishers? The post Time Inc. and Meredith Merger Raises Important Questions for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
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The company’s decline is readily apparent – but if the billionaire brothers’ other interests are a guide, their investment will be about more than moneyThat Charles and David Koch are putting $650m into Meredith Corp’s purchase of Time would ordinarily be cause for great soul-searching in media.... Continue reading at The Guardian
[ The Guardian | 2017-11-27 00:00:00 UTC ]
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"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
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The closure of Pronoun prompted some soul-searching about the entrepenurial culture in publishing, but there still are startups creating new ways to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-20 00:00:00 UTC ]
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Third quarter sales in Salem Media Group's publishing division, which includes Regnery Press and two self-publishing businesses, fell 20.7%, compared to the third quarter of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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After years of dormancy and amid renewed interest from readers, America Media is reinvigorating its Catholic Book Club with help from social media and an online discussion group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Facebook came under fire after it admitted that it published 3,000 Russian-linked advertisements designed to influence the US Presidential Election. Those ads pointed to Pages that trafficked in fake news, which has been one of the social network's b... Continue reading at Engadget
[ Engadget | 2017-10-24 00:00:00 UTC ]
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Independent content company Kew Media Group is to acquire a stake in author Jeff Norton’s London-based Awesome Media & Entertainment company. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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RBmedia one of the country's largest publishers and distributors of audiobook content, added to its holdings with the purchase of Gildan Media, which has a catalogue of about 2,200 nonfiction audio titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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Many news organisations published Robbie Travers’ claims to have been victim of a PC stitch-up. If only they had dug a little deeper into the murky racial politics behind the storyOn 12 May, Robbie Travers sent Esme Allman, a fellow student at Edinburgh University, a Facebook message.“Hey Esme,... Continue reading at The Guardian
[ The Guardian | 2017-09-25 00:00:00 UTC ]
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Group that pledges to introduce cocaine on prescription has gathered more new Facebook fans than AfD or Merkel’s CDUA German political party that promises to legalise drink driving, introduce cocaine on prescription and kidnap Turkey’s president is winning the social media race ahead of... Continue reading at The Guardian
[ The Guardian | 2017-09-21 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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VideoPad Video Editor is an affordable, entry-level video editing application that’s particularly powerful for creators who want to publish their videos to YouTube or Facebook. It’s easy to use, and it makes the workflow of social publishing much easier than it is in some other apps.The social... Continue reading at PC World
[ PC World | 2017-09-18 00:00:00 UTC ]
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