Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype surrounding these companies. Some of them are profitable (or at least claim to be), some aren't, but all of them have raised serious cash from starry-eyed investors (e.g., $96.3 million for BuzzFeed, $110 million for Vox). The business press tends to regard such hefty sums as implicit evidence of success and/or promise -- why would venture capitalists risk so much scratch if there was no there there? -- but Michael reminds us that all of these companies rely, somewhat harrowingly, on advertising for revenue.Which means these new-media challengers have, at their core, basically the same business model as the publishing incumbents. They're selling eyeballs to brands (though sometimes they put a different spin on it; e.g., they're actually selling "engagement"). Everyone is competing for the same digital dollars, and thus the same digital-advertising issues that dog legacy media companies (declining CPMs, the rise of programmatic, the challenge of monetizing mobile, etc.) apply to the new kids on the block, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-15 00:00:00 UTC ]
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Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian
[ The Guardian | 2018-01-15 00:00:00 UTC ]
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Publishers had plenty of warning that the Great Facebook News Feed Purge was coming. That doesn’t make it any less painful for many. The post ‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-13 00:00:00 UTC ]
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Venture investor Steve Jurvetson and the firm he co-founded are reportedly named as hosts of a "sex party" in an upcoming book by Bloomberg TV anchor Emily Chang. An explosive excerpt from her book, "Brotopia," published last week by Vanity Fair detailed drug and swinging sex parties hosted and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-12 00:00:00 UTC ]
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Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where... Continue reading at Advertising Age
[ Advertising Age | 2018-01-11 00:00:00 UTC ]
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Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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An upcoming article may reveal the creator of the infamous “Shitty Men in Media” list. Now women in the industry are fighting back. Earlier today, rumors began circulating on Twitter that a well-known magazine is planning to publish an article about the so-called “Shitty Men in Media” list. The... Continue reading at Fast Company
[ Fast Company | 2018-01-09 00:00:00 UTC ]
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Until now, only Irish publishers who have headquarters in the UK were eligible to submit novels. Continue reading at BBC News
[ BBC News | 2018-01-08 00:00:00 UTC ]
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An insider's account about Donald Trump's presidency has risen up the Amazon pre-order charts after the Guardian got hold of an early copy and revealed some of its controversial contents. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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'A four-month programming project ended up taking two years,' as Iguana Books publisher Greg Ioannou says. Once expected to be a new base of operation for Pubslush, his Toronto-based author services crowdfunding company PubLaunch is to open this month. The post Can Crowdfunding Author Services... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-05 00:00:00 UTC ]
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Steve Case’s Rise of the Rest seed fund seeks to spur startup growth in “flyover country,” but race can present a starker dividing line than geography. Twenty years before J.D. Vance published his best-selling memoir, Hillbilly Elegy, Harvard sociologist William Julius Wilson wrote an elegy of... Continue reading at Fast Company
[ Fast Company | 2017-12-29 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age
[ Advertising Age | 2017-12-29 00:00:00 UTC ]
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In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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The French Competition Authority has authorised the takeover of La Martinière Groupe by Media Participations, which will create the third largest book publisher in France after Hachette Livre and Editis. Continue reading at The Bookseller
[ The Bookseller | 2017-12-20 00:00:00 UTC ]
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“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-18 00:00:00 UTC ]
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How school librarians and teachers commemorate the prize announcements with their students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Family retains control of Fox News and News Corp newspapers including the Sun, Times and Wall Street JournalRupert Murdoch has been giving particular attention to who takes over control of his media interests since 2014, when Lachlan returned to the family business a decade after leaving... Continue reading at The Guardian
[ The Guardian | 2017-12-14 00:00:00 UTC ]
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Internet giants such as Facebook and Twitter have limited legal obligations, but what could Britain do to make them act?Hosts, not publishers?Currently, social media firms including Facebook, YouTube and Twitter operate as hosts, rather than publishers, in the UK. As such, they are exempt from... Continue reading at The Guardian
[ The Guardian | 2017-12-13 00:00:00 UTC ]
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