In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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3M has sold its North American and global library businesses—including 3M Cloud Library, 3M’s upstart ebook lending service—to global library solutions company Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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#north american
Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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#prominent placement
#video capabilities
Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World
[ PC World | 2015-10-03 00:00:00 UTC ]
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#book publishing
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HarperCollins has continued the expansion of its Global Publishing Program with the creation of HarperCollins Italia. Harlequin Mondadori, which has operated in Italy for 34 years and was formerly a joint venture with Harlequin Enterprises and Mondadori Libri, will now be fully owned by... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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A New York court has ruled that two textbook authors can proceed with a class action case against Pearson Education for failing to pay proper royalties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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#york court
A move from Paris to Los Angeles has bolstered graphic novel publisher Humanoids's standing in the film world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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#publisher humanoids
The five-day show boasted more exhibitors and more deals than in previous years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at Digiday
[ Digiday | 2015-09-30 00:00:00 UTC ]
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German publisher, Axel Springer, agrees to buy a controlling stake in the US news website Business Insider for $343m (£226m). Continue reading at BBC News
[ BBC News | 2015-09-29 00:00:00 UTC ]
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The chief executive of ebook subscription service Bookmate has said Oyster was "killed" by publishers who feared the challenge it posed to their existing ebook business models. Following the announcement earlier this week that rival ebook subscription service Oyster is to close next year, Simon... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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#business model
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Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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The release of Morrisey’s first novel today (24th September) has sparked a strong reaction on social media after the work received two damning reviews by The Guardian. Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Initial focus will be on the magazine he helped build, Men’s Health. The post Mike Lafavore Returns to Rodale in Newly Created Editorial Director Position appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-25 00:00:00 UTC ]
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#initial focus
Vintages by Harlequin includes three wine varietals—chardonnay, cabernet sauvignon, and a red wine blend—and is available to U.S. customers on Amazon for $14.95 per bottle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-24 00:00:00 UTC ]
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#cabernet sauvignon
Every digital publisher is finding it harder to make an advertising buck online. Of note is Legacy.com, which as the leading obituary site has shot life into its business by growing its focus on e-commerce around flowers and charity giving. Today, commerce brings in as much revenue as... Continue reading at Digiday
[ Digiday | 2015-09-24 00:00:00 UTC ]
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#business appeared
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Despite some gloomy predictions, the academic book remains in good health. Most academics in the humanities and social sciences are committed to it as essential to the health of their disciplines: a means of expressing complex arguments and communicating the best scholarship. But there are... Continue reading at The Bookseller
[ The Bookseller | 2015-09-23 00:00:00 UTC ]
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Here's our review of "Now That I'm a Ghost, I'm Gay," which---let's be real---is an amazing title. The post We Review the Self-Published ‘Now That I’m a Ghost, I’m Gay’ appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-22 00:00:00 UTC ]
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German publishing giant Axel Springer is closing in on a deal to buy Business Insider, in a deal that would value the Web publisher at around $560 million. Sources familiar with the two companies think a transaction could close w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-22 00:00:00 UTC ]
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German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday. Citing unnamed financial sources, the magazine said the publisher of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-18 00:00:00 UTC ]
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Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
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#traditional advertising