In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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It is "incredibly blinkered" to only target traditional newspaper reviews for books, The Pool c.e.o. and co-founder Sam Baker has said. Speaking at The Bookseller's Marketing and Publicity conference yesterday (30th June), Baker also admonished the industry for its obsession with the hardback,... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Fake reviews are still “rife” in the industry and most authors have been subjected to it, the author who exposed the sock puppetry scandal of 2012 has said. Jeremy Duns was speaking after the UK Competition and Markets Authority (CMA) revealed it has launched an investigation into fake online... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
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Three new books illuminate the lives and times of the beloved authors and how they came to write the tales that still enchant readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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'Star Wars' and 'Lord of the Rings' had a baby, it died badly, and this book is its reanimated remains. The post We Review a Self-Published E-Book About a Lady Clone War appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-24 00:00:00 UTC ]
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Authors and book reviewers have hit out at national newspapers for shrinking the amount of editorial space given over to children’s books, despite huge growth in the market. In the UK, the children’s sector (including teen and YA titles) is the fastest-growing area of the market: sales grew... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
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Waterstones is expecting a "busy day" marking the release of the latest edition of E L James' blockbuster hit series Grey: Fifty Shades of Grey as Told By Christian (Arrow). The chain's flagship Piccadilly store in London has a front of store window display dedicated to the release (pictured),... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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Media mogul Richard Desmond’s typically self-effacing new autobiography shows how he took virtual unknowns David and Victoria and made it all OK!A rival emerges to the claim that Al Gore invented the internet. It turns out that Richard Desmond invented the Beckhams. Please adjust your records... Continue reading at The Guardian
[ The Guardian | 2015-06-18 00:00:00 UTC ]
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Usborne Publishing is shortlisted for one of this year’s Private Business Awards 2015, which celebrate the best companies in the private sector. Usborne is shortlisted for the Private Business of the Year Award alongside market data provider Argus Media, brewery BrewDog and IT solutions... Continue reading at The Bookseller
[ The Bookseller | 2015-06-10 00:00:00 UTC ]
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Libraries minister Ed Vaizey will review the decision to close four libraries in Harrow, after being challenged on the subject in the Houses of Parliament. Vaizey has said he would review the council's plans, "as I do with every authority that seeks to close libraries". Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Police perjury, political manipulation and judicial failings … Thomas Grant’s pungent, amusing study details the heroic achievements of a supreme criminal barristerThe doyen of the English criminal bar, Jeremy Hutchinson, turned 100 on 28 March. Still a spry and self-sufficient figure, his... Continue reading at The Guardian
[ The Guardian | 2015-05-27 00:00:00 UTC ]
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At this year’s BEA, Bloomsbury (3156) will be launching a new imprint, marking the fifth anniversary of Bloomsbury Qatar Foundation Publishing, and hosting signings for two authors: one already a familiar name to booksellers around the world and the other, a new presence on the international scene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Yesterday afternoon at the Center for Fiction in midtown, NBCC board member Walton Muyumba led a conversation about racial and gender representation in book reviewing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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As one of the largest and most prominent book and author events in the North American publishing industry, BookExpo America remains a great place to discover new titles, generate rights and licensing business, network and learn about the latest trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Some books come to us when they're needed most. The post Self-Published E-Book Review: Frolic in Conservative Utopia appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-20 00:00:00 UTC ]
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The first title selected for the group is 'I'll Give You the Sun' by Jandy Nelson. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
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The strong US dollar, a struggling bookstore sector and a slowdown in government book acquisitions has pushed the Brazilian publishing sector into a crisis. The post What Happened to Brazil’s Booming Book Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-14 00:00:00 UTC ]
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'Biblical Archaeology Review' has spent four decades covering a contentious field, standing for authenticity amid controversial claims. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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Penguin Random House UK Children’s today (6th May) announced it is creating one editorial team in what it described as "the next chapter in the evolution of the PRH UK Children’s division". Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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