In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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This story first appears on FOLIO: sister site, minonline. Business-to-business media were in the forefront on March 16 as American Business Media presented its 58th annual Jesse H. Neal Awards at a New York luncheon. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-19 00:00:00 UTC ]
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'Tinderbox: How the West Sparked the AIDS Epidemic and the How the World Can Finally Overcome It' describes what spread the pandemic and what could rein it in.Tinderbox Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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In reckoning with her friend's suicide, the author pulls readers into that empty space where loss and grief reside.The Guardians: An Elegy Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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This is a brilliant collection of writings on politics, social and cultural engagement and literary life.Reading for My Life Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Controversial political and social issues are examined with an intellectual passion.Thinking the Twentieth Century Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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The novel takes place across decades and tells overlapping stories as it tries to piece together a fallen world.Gods Without Men Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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This collection of short stories includes the fine 'Frankenwittgenstein,' 'Considering the Bittersweet End of Susan Falls' and uneven others.Hot Pink Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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This is a comprehensive biography of the president and an assessment of his leadership qualities on and off the battlefield.Eisenhower in War and Peace Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
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Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at AdWeek
[ AdWeek | 2012-03-05 00:00:00 UTC ]
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In the 2011 Man Booker Prize finalist, the author has pitch-perfect voice and her jazz musician characters have rhythmic conversations.Not unlike its counterpart rock 'n' roll, memorable jazz novels occupy a pretty slim shelf at the local bookstore. Though the music has been gracefully spun into... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-04 00:00:00 UTC ]
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The Web magazine will publish an expanded look at books on the first Saturday of each month, as stand-alone book review sections in newspapers have dwindled. Continue reading at The New York Times
[ The New York Times | 2012-03-02 00:00:00 UTC ]
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With care and craft, the novelist and essayist seeks to summarize Andrei Tarkovsky's 1979 art film 'Stalker,' finding elements that will keep the non- cinéaste onboard.Zona Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-26 00:00:00 UTC ]
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A creepy professor eavesdrops on a woman's therapy sessions and becomes obsessed with her.By Blood Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-26 00:00:00 UTC ]
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The death of language is explored via plague-carrying children and their horror-struck parents in a wildly inventive tale by Ben Marcus.Spend too much time with 24-hour news networks and it's easy to feel that exposure to that much talk can make you sick. Taking the idea a few steps further,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-24 00:00:00 UTC ]
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Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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In 'Enemies: A History of the FBI,' Tim Weiner ('Legacy of Ashes') offers a scathing indictment of the FBI, before J. Edgar Hoover and since.Each week, the FBI sends reporters an email of "top ten news stories" that it hopes will hit the headlines. The press releases usually highlight crooks... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-22 00:00:00 UTC ]
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Tracie McMillan takes us to agricultural fields, Wal-Mart and Applebee's, where she works short stints and tries to eat healthfully on meager pay.The American Way of Eating Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
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Thomas Mallon's novel deftly paints a picture of 1970s America and adds an imaginative back story to the characters.Watergate Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
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The author's short stories paint vivid pictures of growing up Filipino American.In a smoke-stained San Francisco hotel room, Felix Starro is making fake blood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-17 00:00:00 UTC ]
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