‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business

With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-07-19 00:00:00 UTC ]
News tagged with: #bloomberg media #agency business

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School & Library Spotlight Fall 2019: School Librarians Build Up the Advocacy Pressure

As reductions in education funding still loom nationwide, school librarians seek out ways to showcase and defend the benefits of the work they do. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Buzz Builds for Atwood 'Handmaid's Tale' Follow-up

Author Margaret Atwood's forthcoming sequel to her bestselling novel is expected to be the big book of early fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early fall #big book


Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move

Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
More news stories like this | News stories tagged with: #current role #drucker mann #global cmo #access intelligence #bonnier #hearst


W&N snares Cowen's biography of business pioneer Mildred Ransom

Weidenfeld & Nicolson has snared a “remarkable” biography of pioneering businesswoman Mildred Ransom written by Ruth Cowen. Continue reading at The Bookseller

[ The Bookseller | 2019-08-14 13:39:26 UTC ]
More news stories like this | News stories tagged with: #weidenfeld nicolson


Juliet Escoria on Writing a Memoir With No Redemptive Lesson at the End

Juliet Escoria is the guest. Her debut novel, Juliet the Maniac, is available from Melville House. It was the official May pick of The Nervous Breakdown Book Club. This is Juliet’s second time on the program. She first appeared in Episode 273 on April 30, 2014. She also wrote the short story... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-14 08:47:08 UTC ]
More news stories like this | News stories tagged with: #juliet escoria #melville house #memoir


Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
More news stories like this | News stories tagged with: #news publishers #increasingly recognizing #news publishing


BA and retailers demand business rate reform to save UK high street

The Booksellers Association has joined forces with more than 50 UK retailers to demand changes to the business rates system in a bid to save the high street.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 17:07:43 UTC ]
More news stories like this | News stories tagged with: #joined forces #high street #booksellers association


Agency Brief: WPP revenue rises but profits dip in first half; MediaMonks ramps up production

WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age

[ Advertising Age | 2019-08-09 19:31:00 UTC ]
More news stories like this | News stories tagged with: #wieden kennedy #executive producer #cannes lions #digital media #digital content


How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | News stories tagged with: #hearst newspapers #hearst #digital media


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media


Everyone Loses When Business Infiltrates Editorial

Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
More news stories like this | News stories tagged with: #high horse #long term #entire ecosystem #connection point


Small Agency Of The Year, Experiential, Gold: Imprint Projects

Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age

[ Advertising Age | 2019-08-01 02:15:00 UTC ]
More news stories like this | News stories tagged with: #long beach #supply chain #carbon footprint #bookstore


New Literary Agency Alerts

Literary agents are gatekeepers of the publishing industry. Find new literary agency alerts in this post. List will be updated regularly. The post New Literary Agency Alerts by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-31 16:00:08 UTC ]
More news stories like this | News stories tagged with: #publishing industry #updated regularly #literary agents #literary agency


Agent Alert: Heather Carr of The Friederich Agency

Literary agent alerts (this one with Heather Carr of The Friederich Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Heather Carr of The Friederich Agency by Robert Lee Brewer appeared first... Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-30 11:00:02 UTC ]
More news stories like this | News stories tagged with: #agent alert #golden opportunities #client list #literary agent


Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | News stories tagged with: #great job #selling point #record-breaking year #late 1990s #nielsen


NZ considers changes to copyright law as part of promise to help end global 'book famine'

An estimated 90% of all written works worldwide are not available in accessible formats. New Zealand is implementing the Marrakesh Treaty to help change that. Continue reading at The Conversation

[ The Conversation | 2019-07-23 20:01:52 UTC ]
More news stories like this | News stories tagged with: #marrakesh treaty #copyright law


Agent Alert: Gail Fortune of The Talbot Fortune Agency

Literary agent alerts (this one with Gail Fortune of The Talbot Fortune Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Gail Fortune of The Talbot Fortune Agency by Robert Lee Brewer... Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-23 15:00:43 UTC ]
More news stories like this | News stories tagged with: #agent alert #golden opportunities #client list #literary agent


Former Bloomberg CRO Keith Grossman Tapped as Time President | People on the Move

[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September.  Starting... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-18 16:48:42 UTC ]
More news stories like this | News stories tagged with: #audience development #senior director #bonnier corp #government executive #national journal #mcgraw-hill #associate publisher


Harlequin Creates Two Business Groups

The publisher will now be organized around the Harlequin Trade Publishing Group, headed by Loriana Sacilotto, and the Harlequin Brand Group, led by Brent Lewis. Angela James and Joanne Grant will leave Harlequin on July 19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing


F+W Media's UK books business sold in management buyout

F&W Media International is acquiring the UK books business of parent firm F+W Media Inc in a management buyout, forming a new company called David and Charles. Continue reading at The Bookseller

[ The Bookseller | 2019-07-18 01:11:47 UTC ]
More news stories like this | News stories tagged with: #management buyout