Video Advertising Goes Global With French Power Merger

Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of traditional video editorial. Ebuzzing has been working with advertisers since 2007, while Teads has been working with online publishers since 2011.Pierre Chappaz, founder of Ebuzzing, and president and CEO of the new group, is a well-known French businessman he also founded comparison site Kelkoo, which he sold to Yahoo for $650 million ten years ago. He said, "There is not enough instream inventory, so we invented outstream to run in social feeds, between paragraphs in articles, and in apps. Twitter is going the same way with video advertising, but we are super premium." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-26 00:00:00 UTC ]
News tagged with: #video advertising #major players #online publishers #social feeds

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Toronto’s Annick Press: ‘Global Certified Accessible’ in Canadian Ebooks

Among the first children's publishers to achieve Benetech's accreditation, Annick Press stresses that 'diversity' includes access. The post Toronto’s Annick Press: ‘Global Certified Accessible’ in Canadian Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-05 18:44:15 UTC ]
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US files antitrust suit to stop major book publisher merger

The Justice Department is suing to block a $2.2 billion book publishing deal that would have reshaped the industry Continue reading at ABC News

[ ABC News | 2021-11-02 21:39:48 UTC ]
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How Vincent van Gogh’s Favorite Works of French Literature Influenced His Art and Identity

Vincent van Gogh loved writers as much as he loved painters. It was partly by immersing himself in literature that Van Gogh developed the singular, elegant voice that makes his letters such an important literary achievement. This immersion also helped give him an ability to describe so... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-02 08:50:51 UTC ]
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Sivasundaram wins £25k British Academy Prize for Global Cultural Understanding

Cambridge historian Sujit Sivasundaram's "truly powerful" book Waves Across the South: A New History of Revolution and Empire (William Collins) has won the £25,000 British Academy Book Prize for Global Cultural Understanding. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 09:16:59 UTC ]
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Zephaniah writes 'powerfully moving' Windrush picture book for Scholastic

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[ The Bookseller | 2021-10-23 10:30:14 UTC ]
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Watching a Magazine, Reading a Movie: On Wes Anderson’s The French Dispatch

Wes Anderson’s The French Dispatch is probably what you’d call an anthology film—which is to say it’s a compendium of several mini-films, unrelated topically but all connected somehow—but it also might not even be what you’d call a film at all. I’m not sure. We’ll think on this together in a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-22 15:57:31 UTC ]
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‘The real Rupert’: News Corp global chief says idea that Murdoch influences elections is a ‘myth’

Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian

[ The Guardian | 2021-10-22 04:46:20 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

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Bestselling Author Calls Out 'Senator For Sale' Joe Manchin In Damning Video

Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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[ The Bookseller | 2021-10-18 17:15:24 UTC ]
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Murdoch empire’s global chief Robert Thomson to front questions at Australian Senate inquiry

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[ The Guardian | 2021-10-14 04:56:21 UTC ]
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The Big Picture: Reading Historical Fiction During a Global Pandemic

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[ Book Riot | 2021-10-13 10:38:00 UTC ]
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French publishers opt for Frankfurt collective stand

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[ The Bookseller | 2021-10-11 11:50:34 UTC ]
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The power of rational thinking in a world that seems unreasonable

Steven Pinker offers hope that rationality can return to personal and civic life. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

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[ Digiday | 2021-10-08 04:01:00 UTC ]
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Melinda French Gates Launches Imprint with Flatiron

Melinda French Gates will launch Moment of Lift Books, a new nonfiction imprint, at Flatiron Books. The imprint's first three titles are due in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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IAB Europe suspends consent management firms as global privacy authorities signal tougher action

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[ Digiday | 2021-09-30 04:01:00 UTC ]
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Richard Powers Resets Earth’s Trajectory

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[ The Millions | 2021-09-29 20:30:41 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

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[ Digiday | 2021-09-29 04:01:00 UTC ]
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Word Up! Three Picture Books and a Graphic Novel Celebrate the Power and Joy of Language

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[ The New York Times | 2021-09-24 17:09:23 UTC ]
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