Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of traditional video editorial. Ebuzzing has been working with advertisers since 2007, while Teads has been working with online publishers since 2011.Pierre Chappaz, founder of Ebuzzing, and president and CEO of the new group, is a well-known French businessman he also founded comparison site Kelkoo, which he sold to Yahoo for $650 million ten years ago. He said, "There is not enough instream inventory, so we invented outstream to run in social feeds, between paragraphs in articles, and in apps. Twitter is going the same way with video advertising, but we are super premium." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
News tagged with:
#video advertising
#major players
#online publishers
#social feeds
The L.A. Times Book Clubs reads 'Letter to a Stranger,' a new collection that celebrates the serendipity of chance encounters. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-11 14:00:50 UTC ]
More news stories like this | News stories tagged with:
#powerful stories
#times book
The bill, if signed, would vest members of the state’s textbook commission with the final decision on whether a challenged book can remain available in public school libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#final decision
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#traditional tv
#struck deals
#creative types
#nielsen
Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday
[ Digiday | 2022-04-13 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#traction appeared
#tech companies
#media owners
#charging people
#read content
#make money
#french publisher
The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
More news stories like this | News stories tagged with:
#mass shootings
#real time
#digital media
Aamina Ahmad’s debut novel The Return of Faraz Ali begins with a moment of no return. Born and raised in Lahore’s old city, the young Faraz is forced to leave behind his mother and his sister Rozina. It isn’t until Faraz is an adult in 1968 working as a policeman, that he goes back to […] The... Continue reading at Electric Literature
[ Electric Literature | 2022-04-07 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#debut novel
"French Braid," Anne Tyler's 24th novel, will be immediately recognizable to her fans. Continue reading at The Washington Post
[ The Washington Post | 2022-03-22 12:00:08 UTC ]
More news stories like this | News stories tagged with:
#anne tyler
Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat? Sure you do! Well,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
More news stories like this | News stories tagged with:
#video game
#literary magazines
#paris review
#late capitalism
#short stories
Diana Abu-Jaber's writing is propulsive — but silkily so, wending on limber paragraphs that allow her to move with ease across a wide-ranging story about conflicted identities. Continue reading at The Washington Post
[ The Washington Post | 2022-03-15 13:25:02 UTC ]
More news stories like this | News stories tagged with:
#conflicted identities
In her new book, Amy Bloom writes about loving her husband and helping him to end his life after a diagnosis of Alzheimer’s. Continue reading at The New York Times
[ The New York Times | 2022-03-01 10:59:23 UTC ]
More news stories like this | News stories tagged with:
#powerful memoir
#assisted suicide
#memoir
The winners of the 2022 BolognaRagazzi Book Awards, given in six categories, have been announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-22 05:00:00 UTC ]
More news stories like this |
Randall Kennedy makes the case for using it, sometimes, in the 20th-anniversary edition of his book. Continue reading at The Washington Post
[ The Washington Post | 2022-02-18 13:00:32 UTC ]
More news stories like this |
‘Power of the Dog’ author Thomas Savage died in obscurity. It’s time to honor his work. Continue reading at The Washington Post
[ The Washington Post | 2022-02-15 12:00:36 UTC ]
More news stories like this |
Together, the merging Draft2Digital-Smashwords self-publishing platform claims at least 250,000 writers and more than 800,000 ebooks. The post A Merger in Self-Publishing: Draft2Digital’s Acquisition of Smashwords appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-09 01:22:37 UTC ]
More news stories like this | News stories tagged with:
#self-publishing platform
Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#upfront negotiations
#nielsen
I’ve been writing about mental health for years. Not as many as I’ve been living with my own clinical depression, but certainly for over a decade now. It has, until last year, been mainly in blog form—direct, first-hand accounts of my own experiences as a man with mental health issues. Continue reading at The Bookseller
[ The Bookseller | 2022-01-28 16:35:15 UTC ]
More news stories like this | News stories tagged with:
#mental health
#clinical depression
#first-hand accounts
Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek
[ AdWeek | 2022-01-12 10:53:08 UTC ]
More news stories like this | News stories tagged with:
#software engineering
#digital media
Reynolds and Jason Griffin have created a masterful collage of words and art that search for hope amid difficult times. Continue reading at The Washington Post
[ The Washington Post | 2022-01-11 15:00:38 UTC ]
More news stories like this | News stories tagged with:
#powerful message
#jason griffin
The coronavirus pandemic may continue to cloud people’s lives, but it has generated a silver lining for the French book business. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 14:15:46 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
#silver lining
#book trade
Nichole Barnes Marshall joined Pinterest as global head of inclusion and diversity, succeeding Tyi McCray, who left the company last June after less than one year in the role. Marshall had been chief diversity, equity and inclusion officer at Bath & Body Works, integrating DEI programs and... Continue reading at AdWeek
[ AdWeek | 2022-01-07 22:00:00 UTC ]
More news stories like this | News stories tagged with:
#global head
#retail chain