Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of traditional video editorial. Ebuzzing has been working with advertisers since 2007, while Teads has been working with online publishers since 2011.Pierre Chappaz, founder of Ebuzzing, and president and CEO of the new group, is a well-known French businessman he also founded comparison site Kelkoo, which he sold to Yahoo for $650 million ten years ago. He said, "There is not enough instream inventory, so we invented outstream to run in social feeds, between paragraphs in articles, and in apps. Twitter is going the same way with video advertising, but we are super premium." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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“Thao,” “Otto: A Palindrama,” “My Monster Moofy” and “The Wordy Book” explore myriad worlds within words. Continue reading at The New York Times
[ The New York Times | 2021-09-24 17:09:23 UTC ]
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Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 17:59:05 UTC ]
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“Bewilderment,” longlisted for a National Book Award, follows a widower desperate to help his neurodivergent son. Continue reading at The Washington Post
[ The Washington Post | 2021-09-21 15:24:56 UTC ]
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The Pulitzer Prize winner’s latest book, “Bewilderment,” features a widowed father whose troubled son is transformed by a novel neurofeedback therapy with profound implications for the human race. Continue reading at The New York Times
[ The New York Times | 2021-09-21 09:00:08 UTC ]
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Far too many times, I’ve been in a bookshop or a school and heard adults persuade a child away from a picture book and encouraged them to read ‘something more appropriate’. There’s a huge notion in this country that picture books are for younger children and a step into ‘proper reading’. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 08:06:26 UTC ]
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These bibliomemoirs, including The End of Your Life Book Club by Will Schwalbe, offer a glimpse into the lives of fellow book lovers, reminding us how vast the bookish community is. Continue reading at Book Riot
[ Book Riot | 2021-08-30 10:37:00 UTC ]
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Faith Shearin has won the Young Adult Leapfrog Global Fiction Prize for both of her entries Lost River, 1918 and Horse Latitudes. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 08:47:53 UTC ]
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Old Barn Books will publish author Lisa Fuller's "powerful" YA debut Ghost Bird in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 13:08:09 UTC ]
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Alexandra Brodsky told HuffPost about her new book "Sexual Justice," which explores sexual violence and deeply rooted misunderstandings about due process. Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-24 12:00:04 UTC ]
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Yellow Kite has signed Hope is Coming, Louise Blyth’s “extraordinarily powerful” memoir of grief, gratitude and enlightenment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 07:57:45 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 19:17:08 UTC ]
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Sheffield-based adventure publisher Vertebrate has signed Rachel Ann Cullen’s Running For Our Lives, a “powerful” book about how running can help ordinary people to overcome struggles and challenges in their lives. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 18:21:33 UTC ]
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Dawn French will narrate an audiobook edition of Giles Andreae’s I Love My… picture books for Bolinda, the first time any of the series will be produced in audio. Continue reading at The Bookseller
[ The Bookseller | 2021-07-28 01:59:59 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget
[ Engadget | 2021-07-19 09:14:25 UTC ]
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Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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This year’s class of Rising Stars arrives as a welcome boost in what, on the national stage, has been another tough week heralding much uncertainty ahead. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:05:56 UTC ]
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Serita Bonsignore has been appointed to a newly created director role working across Cambridge University Press (CUP) and Cambridge Assessment. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 07:34:44 UTC ]
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