Video Advertising Goes Global With French Power Merger

Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of traditional video editorial. Ebuzzing has been working with advertisers since 2007, while Teads has been working with online publishers since 2011.Pierre Chappaz, founder of Ebuzzing, and president and CEO of the new group, is a well-known French businessman he also founded comparison site Kelkoo, which he sold to Yahoo for $650 million ten years ago. He said, "There is not enough instream inventory, so we invented outstream to run in social feeds, between paragraphs in articles, and in apps. Twitter is going the same way with video advertising, but we are super premium." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-26 00:00:00 UTC ]
News tagged with: #video advertising #major players #online publishers #social feeds

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Summit coverage highlights the tension between global and domestic affairs

This weekend, global leaders of the seven wealthy democratic nations known as the G-7—the US, Canada, France, Germany, Italy, Japan, and the UK—met for their annual summit, along with leaders from Australia, India, South Korea, and South Africa. Those who spent the past year heralding the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-06-14 12:04:01 UTC ]
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Debut power

Publishing a debut novel is never easy. 100,000 long-form works of English-language fiction are published every year and even in normal circumstances it’s a struggle to for a first-time novelist to stand out from the pack. But the last 15 or so months have been particularly trying. Full lockdown... Continue reading at The Bookseller

[ The Bookseller | 2021-06-12 22:02:54 UTC ]
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Global publishing heads debate pandemic impact at BolognaBookPlus

Publishing heads from around the world discussed supply chain issues, the rise of online sales, subscription models and the dominance of Amazon at a round table event this week for BolognaBookPlus, the new general trade arm of the Bologna Book Fair.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 10:29:37 UTC ]
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A Better Way to Produce Books Locally and Fulfill Global Demand: Spotlight on HP Publishing Solutions

Through its global print partner network, HP offers publishers a more economic, sustainable, and resilient way to do business. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-31 04:00:00 UTC ]
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Why the tailored suit — not ruffles and lace — became synonymous with power

Richard Thompson Ford traces how the evolving rules of fashion shaped gender norms. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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CRISPR gives us the power to short-circuit evolution. What now?

Bioethicist Henry T. Greely ponders the implications of the gene-editing technology. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Hilary Mantel and JK Rowling add lots to auction for global vaccine rollout

Fundraiser running until 21 May also includes chances to consult with star agent Jonny Geller and have a character named after you in a Sarah Pinborough novelA literary auction raising money to help vaccinate the world against coronavirus has made more than £23,000 so far, as book lovers bid to... Continue reading at The Guardian

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A new AT&T merger unwinds a previous one

Over the weekend, a massive merger agreement was hammered out between telecom giant AT&T and entertainment company Discovery Inc. If it receives the blessing of federal regulators, AT&T will spin off its WarnerMedia unit—which includes CNN, HBO, and other assets—into a separate company... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-18 12:05:33 UTC ]
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Olivia Laing’s ‘Everybody’ explores the power and vulnerabilities of the human body

Laing uses the life of psychoanalyst Wilhelm Reich as a springboard to explore a range of topics. Continue reading at The Washington Post

[ The Washington Post | 2021-05-07 12:00:00 UTC ]
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Trauma Has Forced Me to Become a Powerful Witch

In the introductory essay of White Magic, Elissa Washuta—a Native American author and member of the Cowlitz Indian Tribe—examines the colonization of spirituality, as well as her own reticence to describe herself as a witch: “I just want a version of the occult that isn’t built on plunder, but I... Continue reading at Electric Literature

[ Electric Literature | 2021-05-07 11:01:00 UTC ]
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Power of the platform

Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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Covering systemic violence without showing video of police killings

By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
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Rickett reaps rewards of Ebury restructure as non-fiction powers list to new heights

A sensational run of form for Ebury, led by the breakout illustrated hit by Charlie Mackesy, has culminated in a Publisher of the Year shortlisting—and it’s a result of a nimble reorganisation. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 11:12:07 UTC ]
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Leapfrog Global Fiction Prize split into adult and YA categories

The Leapfrog Global Fiction Prize, run jointly by UK indie Can of Worms and New York-based Leapfrog Press, is to split into adult fiction and young adult fiction categories this year. Continue reading at The Bookseller

[ The Bookseller | 2021-04-15 13:28:10 UTC ]
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Brittany Higgins' memoir will join a powerful Australian collection reclaiming women's stories of trauma. Here are four

Brittany Higgins' forthcoming memoir will allow her to tell her story in her own words. She'll join a group of strong women who've done just that. Continue reading at The Conversation

[ The Conversation | 2021-04-15 03:00:00 UTC ]
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The Awesome Power of Picture Books

Sari Feldman reflects on how these “wizards of the literary world” can be the key to a lifelong love of reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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A new imprint from Steerforth promotes books that offer open, thoughtful explorations of challenging topics and issues. (Sponsored) Continue reading at Publishers Weekly

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Chrome can now caption almost any video or audio

A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World

[ PC World | 2021-03-25 21:01:00 UTC ]
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CMA launches merger investigation into PRH and S&S deal

The UK's Competition and Markets Authority (CMA) has launched a merger investigation into Penguin Random House owner Bertelsmann's acquisition of Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2021-03-21 18:05:27 UTC ]
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Springboard: Tim Marshall, The Power of Geography

You might think Tim Marshall would be chafing at the bit from the travel restrictions of the past year. After all, the author and journalist spent much of his 30-year-plus reporting career—the biggest chunk of that with Sky News, as the broadcaster’s foreign affairs editor—jetting to dangerous... Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 05:23:31 UTC ]
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