Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of People and Entertainment Weekly -- is new to Time Inc. and critical to the company's future. People represents nearly 20% of Time Inc.'s revenue, according to the company's SEC filings. But print advertising -- where the magazine gets most of its revenue -- has declined as marketers shift budgets toward digital from print.Mr. Battista spent nearly 20 years with Fox and its then-parent company News Corp., climbing to president of National Cable Networks, which included national sports and entertainment channels like Fox Soccer Channel, FX and National Geographic Channel. He left News Corp. in 2010 and most recently served as CEO of Mandalay Sports Media. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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Richard Charkin, CEO of Bloomsbury and future president of the International publishers association, on copyright, authors and international rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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M. David Detweiler IV, president and chairman of the board of Stackpole, Inc., died on September 27 in Harrisburg, Penn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-27 00:00:00 UTC ]
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The 16-24 generation is still firmly in favour of print books, new research shows, with 73%... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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“I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told me once that if he’d done another Superman movie, he would have made it about Brainiac, and I was just like,... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Works that were nominated include 'The Innovators' by Walter Isaacson and 'Can't We Talk About Something More Pleasant?' by Roz Chast for the nonfiction prize as well as 'All the Light We Cannot See' by Anthony Doerr and 'Station Eleven' by Emily St. John Mandel for the fiction award. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-19 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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The National Book Foundation has announced the 2014 National Book Award longlist for Young People’s Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Seni Glaister has led a management buy-out of The Book People from co-founder Ted Smart. The... Continue reading at The Bookseller
[ The Bookseller | 2014-09-15 00:00:00 UTC ]
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NewBay Media has named John Laposky editor-in-chief of TWICE. Laposky had served as the magazine's managing editor since 1995. Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-05 00:00:00 UTC ]
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Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
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Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher and owner of titles like People and Time, announced another editorial shakeup Wednesday, marking its second masthead move in a week.Hunter Lewis, the executive editor at Time Inc.'s Southern Living magazine, was named editor of Cooking Light on... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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Nathan Lump has rejoined Travel + Leisure as editor. He previously worked for the magazine from 2000 to 2006. He most recently worked as director of branded content at Condé Nast. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
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