IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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First-time novelists with books out or coming soon talk about their changes of plans and how they’re spending these unusual days. Continue reading at The New York Times
[ The New York Times | 2020-03-18 20:00:14 UTC ]
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The nine winners of the regional and country round of the British Book Awards Small Press of the Year accolade have been revealed. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:49:39 UTC ]
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Pan Macmillan imprint Bluebird has promoted Hockley Raven Spare to commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 07:15:16 UTC ]
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Pan Macmillan has announced it is closing its offices from close of play this Thursday (19th March), "until further notice", and has asked everyone at the company to work from home "for the foreseeable future". Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 01:55:46 UTC ]
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Sales of adult trade books fell 2.7% in 2019 compared to 2018, while sales in the children/young adult segment rose 6.8%, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-14 04:00:00 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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As more and more authors potentially feel disenfranchised by the larger counterparts, or feel like they never had a shot in the first place, small presses are uniquely positioned to get writers to market. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 21:57:10 UTC ]
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Bonnier Books UK has promoted Francesca Russell to publicity director across its adult trade business while Karen Stretch has been made campaigns director. Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 06:04:33 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Book Riot picks 30 exciting small press books published in 2020, from 25 different publishers, that we can't wait for you to read. Continue reading at Book Riot
[ Book Riot | 2020-02-27 11:36:43 UTC ]
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I do not understand why you would turn to The Office for anything other than its grimly comic tableaux of late-capitalist malaise and self-deluded mediocrity. Apparently I have missed its potential to teach 4- to 8-year-olds the “importance of teamwork” and “that it’s always OK to ask for help.”... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 21:39:17 UTC ]
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Bonnier Books have revealed promotions for Sophie Orme (pictured) and Claire Johnson-Creek in the editorial team taking place with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 19:44:22 UTC ]
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The Small Press of the Year Award returns for a second year: last year the overall award was won by Bath-based publisher Wild Things Continue reading at The Bookseller
[ The Bookseller | 2020-02-21 11:25:57 UTC ]
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Last night, I was in my third hour of binge-watching The Bold Type when I stumbled upon an ad that made me do a double-take. The ad was for Amazon Storefronts, a section launched in 2018 as a way for small and medium-sized businesses to sell products directly through Amazon. The video’s got... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-20 17:52:28 UTC ]
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