IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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Hachette UK has revealed plans to open new offices in Edinburgh, Newcastle, Manchester, Sheffield and Bristol over the next 12 months, following a year-long consultation with staff who have volunteered to relocate. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 21:58:40 UTC ]
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As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
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Through SOMOS ABQ, Schroeder and others celebrate what makes Albuquerque a unique place. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-10 18:50:00 UTC ]
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Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek
[ AdWeek | 2020-06-10 16:18:57 UTC ]
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Publishers are currently exploring what a return to work will look like, with HarperCollins this week allowing staff to come into the office "for essential reasons" and Hachette and Simon & Schuster confirming a provisional return come September. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 22:45:56 UTC ]
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Children’s literary agency The Bright Agency has promoted Sandra Tharumalingam Willmer and hired Jenna Brown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 00:59:47 UTC ]
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Bloomsbury has announced a number of promotions within its adult trade senior management team, under the direction of new editor-in-chief Paul Baggaley. Continue reading at The Bookseller
[ The Bookseller | 2020-06-07 23:12:28 UTC ]
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If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 17:53:34 UTC ]
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Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times
[ The New York Times | 2020-06-03 12:00:12 UTC ]
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Furloughs and salary cuts come to Outside magazine, Meredith doubles down on podcasts and more. The post Skift to Give Up Physical Office and Go All-Remote, CEO Says | News & Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-28 15:50:04 UTC ]
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Australia’s largest newspaper publisher says most of its suburban and regional mastheads across the country will become digital-only next month Continue reading at ABC News
[ ABC News | 2020-05-28 03:22:47 UTC ]
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Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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A survey of indie presses shows that 60% fear they could be out of business by the autumn, writes Galley Beggar Press cofounder Sam JordisonOver the past few years, the success of independent publishers such as Fitzcarraldo, And Other Stories, Bluemooose and Influx Press has been something to... Continue reading at The Guardian
[ The Guardian | 2020-05-15 06:00:32 UTC ]
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Reidy died Tuesday of a heart attack at age 71. She joined Simon & Schuster in 1992 as president of the trade division. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-12 17:58:46 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Survey shows 60% expect the impact of the pandemic may put them out of business, prompting calls for concerted helpMore than half of the UK’s small publishers fear they could be out of business by the autumn as a result of the coronavirus pandemic, according to research by the Bookseller, which... Continue reading at The Guardian
[ The Guardian | 2020-05-07 15:02:20 UTC ]
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The investigative journalist Mark Schoofs, a Pulitzer Prize winner, returns to the site after having set up its investigative unit in 2014. Continue reading at The New York Times
[ The New York Times | 2020-05-05 18:05:38 UTC ]
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