IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 07:55:23 UTC ]
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2020 continues to be a trying and complicated year. This statement goes beyond the boundaries of publishing and speaks to the totality of our society and economy. But as publishers, we all play an important role in informing, entertaining and serving our communities, regardless of social,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-09 15:53:18 UTC ]
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A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
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googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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A recent reshuffle in management at Sweet Cherry has seen Lara Clift and Rhiannon Izard promoted. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 05:43:21 UTC ]
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The Publishers Association has announced it will refund three months' worth of membership fees for small publishers, in recognition of the trading difficulties faced during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 02:28:03 UTC ]
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One hundred and fifty members of staff at W H Smith's head offices in London and Swindon have entered redundancy consultations, the retailer has confirmed to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 04:43:21 UTC ]
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Nigel Wyman, Gardners' head of business development for the UK for the past seven years, has been appointed as sales and marketing director. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 01:38:33 UTC ]
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Just like the companies in the New York City and Minneapolis publishing hubs, independent presses in other parts of the country said that sales are starting to rebound after two months of declines, a 'PW' survey has found. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 00:05:47 UTC ]
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In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek
[ AdWeek | 2020-06-24 17:00:52 UTC ]
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Welsh YA novelist Kat Ellis draws on her love of horror, forged in the 1980s and ‘90s, in her latest novel Harrow Lake, which marks her move to Penguin Random House Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 13:41:02 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 18:08:56 UTC ]
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The Board of Trustees of the Southern Newspaper Publishers Association Foundation elected a new slate of officers for 2020-2021 at Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-17 22:27:51 UTC ]
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It may come as a surprise, but when I heard about the lockdown, the anxiety that the world seemed to be feeling did not grip me. I never felt worried or confined by the limitations placed on us. For introvert like me, it felt like a long weekend with the same cycle of activities consisting of... Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 05:58:38 UTC ]
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Led by sales in the adult nonfiction category, and especially by sales increases in titles on race and social justice, unit sales of print books rose 1.6% last week at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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ShortBox is a one-of-a-kind small press that publishes a carefully curated collection of minicomics and sends them out into the world as part of a mail-order box. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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