IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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Several promotions have been announced within the Blake Friedmann agency team, seeing Juliet Pickering, vice-head of books, and Daisy Way, currently finance manager, become directors, while James Pusey and Hana Murrell are to take up head of rights and senior rights manager roles respectively. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 16:02:46 UTC ]
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Hachette UK is restructuring its contracts department under the management of Anniina Vuori, who is newly promoted to director, while two divisional directors have left the business. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 16:36:04 UTC ]
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The former president’s annual list is an eclectic mix of fiction and nonfiction. Continue reading at The Washington Post
[ The Washington Post | 2020-12-17 08:56:12 UTC ]
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Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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The Frankfurt Book Fair New York office is closing this month, its business to be handled from Frankfurt. Publishing Perspectives continues. The post Buchmesse Restructuring: Frankfurt Book Fair New York Office Closing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-09 15:16:12 UTC ]
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The planned merger of Penguin Random House and Simon & Schuster may be global but it's bad for books both foreign and domestic. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-04 19:25:12 UTC ]
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The real-life inspiration for Steve McQueen’s “Red, White and Blue” documents his career in law enforcement in “Closing Ranks: My Life as a Cop.” Continue reading at The Washington Post
[ The Washington Post | 2020-12-04 13:00:00 UTC ]
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Michelle Gallen’s winning novel documents one Irish woman’s effort to organize the chaos swirling around her. Continue reading at The Washington Post
[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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Luke Neima, Josie Mitchell and Rachel Allen have been promoted at Granta magazine. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 03:18:32 UTC ]
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Centred around a Blues Party in London, the second film from the Small Axe anthology captured the excitement of setting up a party but missed things about sound system culture in the UK. Continue reading at The Conversation
[ The Conversation | 2020-11-30 15:04:41 UTC ]
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Ladybird has promoted editorial director Lou Grosart to the role of publisher for its trade list, succeeding Louie Stowell who is leaving the role to dedicate more time to her writing career. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 13:02:19 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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Pan Mac has netted two novels from Tom Marcus, a former MI5 surveillance officer whose identity is kept under wraps for his own safety. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 12:30:28 UTC ]
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