UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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AAP Officers: Wiley CEO Brian Napack Is Chair, Hachette CEO Pietsch is Vice-Chair

'Brian Napack helms the AAP board, saying, 'A vibrant, independent publishing industry plays an essential role in our democracy.' The post AAP Officers: Wiley CEO Brian Napack Is Chair, Hachette CEO Pietsch is Vice-Chair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-27 23:29:51 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Small Press Distribution Begins Internal Audit Following Employee Allegations

Small Press Distribution has hired a workplace investigation and mediation firm following allegations of wage and discrimination issues by current and former employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Perry appointed Book Trade Charity chief exec

Vic Perry, formerly of Jaguar Land Rover, has been appointed as the c.e.o. of the Book Trade Charity (BTBS), taking over from David Hicks when he retires on 31st March after 27 years. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 13:49:20 UTC ]
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Walters promoted to senior literary agent at DLA

Nick Walters at David Luxton Associates has been promoted to senior literary agent and rights manager in recognition of his "outstanding contribution" to the agency over the years.  Continue reading at The Bookseller

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In Danielle Evans’s ‘The Office of Historical Corrections,’ the sorrows are personal but also deeply historical

The author of “Before You Suffocate Your Own Fool Self” delivers a magnificent, searing new story collection. Continue reading at The Washington Post

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Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

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Nolan Promoted to Publisher of Penguin Books

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Random House Group Promotes Top Execs to New Roles

Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly

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S&S promotes Sepult to group rights director

Maud Sepult will be promoted to group rights director at Simon & Schuster UK when Stephanie Purcell moves to Bloomsbury next month.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 01:49:37 UTC ]
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Ozark and The Office Are Among 2020’s Most-Streamed Shows

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Promotion for DeBlock at Mushens Entertainment

Liza DeBlock, formerly assistant at Mushens Entertainment, has been promoted into the role of foreign rights executive at the agency.  Continue reading at The Bookseller

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Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

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France: A New Small Press in Normandy Champions Short Stories

Publisher Martine Paulais wants her new French publishing house, L'Ourse brune, to produce 'beautiful books' of short stories. The post France: A New Small Press in Normandy Champions Short Stories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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Allegations of Wage Theft, Discrimination at Small Press Distribution

Small Press Distribution, one of the nation’s oldest distributors of independent publishers, is under fire in a widening dispute about labor conditions sparked by a former employee’s anonymous article on Medium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
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AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

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Canongate promotes Lord, Luchsinger and Watt

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