IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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HarperFiction literary imprint The Borough Press has announced expansion plans and a string of promotions within its editorial team. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 07:36:01 UTC ]
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Jenni Hill and Nadia Saward have been promoted in the editorial team at Orbit. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 01:43:55 UTC ]
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Michael O’Mara Books has snapped up a tie-in book to the new TV series "All Creatures Great & Small", based on James Herriot’s books about a veterinary practice in the Yorkshire dales. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 01:59:10 UTC ]
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Penguin Random House will require staff to wear masks “at all times and in all areas, including inside offices” in the US, but the firm's UK employees will follow a different policy. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 05:32:23 UTC ]
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In the run-up to COP26, the Springer Nature Group creates a Climate Action Officer position as it works with the SDG Publishers Compact. The post Springer Nature Appoints a ‘Climate Action Officer’ for Sustainability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-24 14:16:55 UTC ]
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International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Jonathan Mattingly is seeking a new publisher for his account of the shooting after Simon & Schuster refused to distribute it for Post Hill PressOne of the police officers involved in the shooting of Breonna Taylor has pulled out of his book deal with a conservative press four months after... Continue reading at The Guardian
[ The Guardian | 2021-08-23 13:25:33 UTC ]
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Headline's Kate Byrne has been promoted to editorial director with immediate effect, and is to take on the responsibility for the Headline Accent imprint, alongside Headline Eternal. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 03:38:21 UTC ]
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A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday
[ Digiday | 2021-08-16 04:01:00 UTC ]
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North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot
[ Book Riot | 2021-08-13 10:33:00 UTC ]
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Totting up the pros and cons of being an independent publisher, Richard Charkin assesses Mensch Publishing on its third anniversary. The post Richard Charkin: Notes From a Small Publisher in London appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-12 17:07:48 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 20:07:57 UTC ]
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Allison Cole has been promoted to head of children’s rights and Christabel McKinley has stepped up to an agent role at David Higham Associates. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 08:18:57 UTC ]
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Beginning October 4, employees in HarperCollins's New York City and Princeton locations will begin reporting to the office two to three days a week, as part of a hybrid model that CEO Brian Murray called part of a four-month pilot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-04 04:00:00 UTC ]
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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Penguin General imprint Viking has promoted editor Connor Brown and Vikki Moynes as it continues to grow its non-fiction and fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 10:11:50 UTC ]
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