IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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Claire Keegan’s novel breathes something vital into the season’s most cherished tales. Continue reading at The Washington Post
[ The Washington Post | 2021-12-07 16:50:34 UTC ]
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Due to the arrival of the Omicron variant, Hachette Book Group said it has not set a date for a full return to its offices with CEO Michael Pietsch saying the company will only bring people back when it is safe to do so. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-01 05:00:00 UTC ]
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Jenna Johnson has been promoted to v-p and editor-in-chief at Farrar, Straus and Giroux, succeeding Eric Chinski, who has stepped into a new role as senior executive editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-01 05:00:00 UTC ]
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Move comes after former Daily Mail editor pulled out of the running to be next Ofcom chairmanPaul Dacre has returned to the Daily Mail publisher as editor-in-chief of the newspaper’s parent company after pulling out of the running to be the next chair of the media regulator, Ofcom.His... Continue reading at The Guardian
[ The Guardian | 2021-11-22 15:31:03 UTC ]
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Key high street retailers, printing companies and publishers are enacting changes in their supply chains to reduce their carbon footprint, delegates at the The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 08:54:37 UTC ]
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“Our Journey Together” includes more than 300 photographs, along with captions written by the former president. Continue reading at The New York Times
[ The New York Times | 2021-11-20 00:37:09 UTC ]
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Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 16:44:18 UTC ]
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Alison Goff has been announced as the new group chief executive officer at Quarto. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 08:37:56 UTC ]
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In “A Little Hope,” Ethan Joella explores quiet lives in small-town Connecticut. Continue reading at The New York Times
[ The New York Times | 2021-11-16 10:00:03 UTC ]
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The International Association for Scientific, Technical and Medical Publishers (STM) has appointed Dr Caroline Sutton as the organisation’s new chief executive officer. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 04:56:03 UTC ]
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In “Welcome to Dunder Mifflin,” Baumgartner and producer Ben Silverman explore the iconic Scranton workplace Continue reading at The Washington Post
[ The Washington Post | 2021-11-13 13:00:00 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Regnery Publishing had a small sales increase in the third quarter, while Salem Author Services had a 27% jump in self-publishing fees, leading to a 5.6% increase in revenue, to $5.7 million, at Salem Media's publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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Bethan Jones has been promoted to senior commissioning editor in adult fiction at Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 19:53:41 UTC ]
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Joffe Books’ Stephanie Carey has been promoted to associate commissioning editor from her previous role of project editor, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 12:49:18 UTC ]
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