IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Launching a digital media company looking to take over the role of local newspapers is a tricky undertaking, even without calculating a looming recession. The post ‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-17 04:01:53 UTC ]
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Apple Daily founder and pro-democracy activist returns to office following arrest under national security lawThe Hong Kong pro-democracy figure and media mogul Jimmy Lai received a hero’s welcome as he returned to his newspaper after being arrested on allegations of foreign collusion, while... Continue reading at The Guardian
[ The Guardian | 2020-08-12 09:31:31 UTC ]
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Interviews Richard van Leeuwen is a senior lecturer in Islamic studies at the University of Amsterdam. This year, he won the 2020 Sheikh Zayed Book Award in the Arabic Culture in Other Languages category for his book The Thousand and One Nights and... Continue reading at World Literature Today
[ World Literature Today | 2020-08-10 20:32:46 UTC ]
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"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek
[ AdWeek | 2020-08-03 04:00:52 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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The editor-in-chief of Lifehacker and a union representing staffers at the site each blasted parent company G/O Media on Friday over the abrupt firing of the site's travel writer—the latest in a long string of public disputes between management and staff at the one-year-old digital media... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 16:06:59 UTC ]
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May bookstore sales dropped 59.8% compared to a year ago, according to preliminary estimates released by the U.S. Census Bureau. Sales were $271 million, down from $675 million in May 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
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Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
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Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading at AdWeek
[ AdWeek | 2020-07-15 20:58:21 UTC ]
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Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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HarperCollins has triumphed in a heated six-publisher auction for the debut novel by Nita Prose, the pen name for vice president and editorial director at Simon & Schuster in Canada, Nita Pronovost. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 11:27:10 UTC ]
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June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 18:08:56 UTC ]
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