IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
News tagged with:
#census bureau
#work closely
#vice president
#digital media
Macrae, who helmed Holt in the 1980s and was president of Dutton in the 1970s, published Hilary Mantel, Jorge Luis Borges, and others during his illustrious career in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-07 05:00:00 UTC ]
More news stories like this |
The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with:
#tandem collective
#publishers appeared
#book marketing
#post marketing
#naomi bacon
Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#digital business
Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
More news stories like this | News stories tagged with:
#post italy
#book market
It’s January and you know what that means—a reset for your TBR pile! There are so many amazing books to look forward to in 2023, but before we get too far into the new year, I think it’s worth spotlighting some of the titles you might have missed last year. And 2022 was an incredible […] The... Continue reading at Electric Literature
[ Electric Literature | 2023-01-27 12:05:00 UTC ]
More news stories like this | News stories tagged with:
#missed appeared
#tbr pile
#electric literature
#small press
Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC
[ CBC | 2023-01-21 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#publishing experts
#online competition
#memoir
Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#drive growth
#manga
#graphic novel
As the union approaches its 50th day on strike, union representatives are aiming to put pressure on the publisher’s parent company to settle the strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#put pressure
#news corp
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with:
#digital strategies
#emerging media
#digital channels
#record levels
#digital media
The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week
[ Media Week | 2023-01-09 10:49:09 UTC ]
More news stories like this | News stories tagged with:
#hearst
News Corp Australasia executive chairman Michael Miller announces Gunn’s appointmentFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Australian has promoted the paper’s editor, Michelle Gunn, to... Continue reading at The Guardian
[ The Guardian | 2023-01-06 01:24:53 UTC ]
More news stories like this | News stories tagged with:
#female editor-in-chief
#free morning
#michelle gunn
#latest updatesget
#free app
#executive chairman
#michael miller
#guardian australia
#news corp
The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
More news stories like this | News stories tagged with:
#book sales
#german book
#book market
The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The company has signed a lease for office space at 200 St. Paul Place, the publisher announced in a memo sent to staff Thursday afternoon. Continue reading at Baltimore Sun
[ Baltimore Sun | 2022-12-29 18:03:18 UTC ]
More news stories like this | News stories tagged with:
#office space
#publisher announced
The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
More news stories like this | News stories tagged with:
#npd books
#book market
News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with:
#latest updatesget
#free app
#marketing company
#lachlan murdoch
#drive subscriptions
#news corporation
#federal court
#article published
#murdoch family
#unindicted co-conspirator
#capitol attack
#guardian australia
#news corp
Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
More news stories like this | News stories tagged with:
#post bookwire
#audiobook market
#audiobook
BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian
[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with:
#uk rose
#diana gerald
#children’s book
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#recent explosion
#bertelsmann