IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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In Uwem Akpan’s debut novel, “New York, My Village,” a Black African editor traces tribalism at home and abroad. Continue reading at The New York Times
[ The New York Times | 2021-11-02 09:00:06 UTC ]
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The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 05:38:45 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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HarperFiction has announced two promotions in its marketing team with Sarah Shea and Fleur Clarke both stepping up. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 09:04:55 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian
[ The Guardian | 2021-10-22 04:46:20 UTC ]
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A small gain in adult nonfiction and more fiction increases led to a 2.7% increase in unit sales of print books last week over the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-21 04:00:00 UTC ]
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Simon & Schuster Children’s Books has announced promotions for Eve Wersocki Morris, Olivia Horrox and Danielle Wilson in its sales, marketing and publicity teams. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 18:19:02 UTC ]
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Gains of 26% in both the adult fiction and young adult fiction categories combined to increase total unit sales of print books by 2% last week over the comparable week in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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The time for a business-as-usual approach to the climate has long since passed, argues author, academic and activist Timothy Morton, and urgent steps need to be take to maintain a planet we can not only survive on, but thrive on. Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 20:35:24 UTC ]
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New York-based boss of News Corp set to be asked about private meeting with Scott Morrison and company’s new campaign for climate actionThe global head of Rupert Murdoch’s empire, Robert Thomson, will appear before the media diversity inquiry next week to answer questions about the dominance of... Continue reading at The Guardian
[ The Guardian | 2021-10-14 04:56:21 UTC ]
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Penguin Random House chief executive Markus Dohle is to be interviewed at FutureBook 21, The Bookseller's publishing conference, as part of an expansive programme of talks and panels that will take place on 19th November. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 10:46:52 UTC ]
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Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 02:18:24 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Alyson Shontell discusses bringing her digital media experience to a legacy publisher, her goals to 'turbo-charge' its subscriptions business and use of data, and what it's like to be the first woman to take on the role. The post ‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new... Continue reading at Digiday
[ Digiday | 2021-09-28 04:01:00 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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