UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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PRH Won't Return to Offices Until 'It's Safe and Practical'

Following a survey of its workforce gauging employee experience with working remotely and reaction to the prospect of returning to its Manhattan offices, Penguin Random House US has confirmed that it will not return to its offices "until sometime next year." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
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Mistry and Marleau promoted at Hardie Grant

Hardie Grant Books has announced a series of promotions, including Kajal Mistry's elevation to publisher and Eve Marleau's move to commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2020-08-02 17:14:44 UTC ]
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US Market Statistics: The AAP StatShot Annual Report for 2019

Having risen by a slim 1.1 percent over 2018, the United States' book industry logged $25.63 billion in overall annual revenue in 2019. The post US Market Statistics: The AAP StatShot Annual Report for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-31 15:51:24 UTC ]
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JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Waterstones announces head office redundancies

Waterstones has announced it is making a number of redundancies at its London Piccadilly head office. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 20:30:55 UTC ]
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Italian book market shows signs of recovery

The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 17:19:03 UTC ]
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Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
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Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
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How to promote books by black authors

As a black publicist with more than seven years in culture and entertainment publicity, I have sat in many all-white creative meetings where the genuine answer to making a campaign diverse was to give Stormzy a call (before that it was Tinie Tempah). If you are serious about diversity and... Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 03:36:15 UTC ]
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Bennington Named IDW President; Meyers, Cahalin Promoted

Jerry Bennington has been promoted to president of IDW Publishing, Jud Meyers has been promoted to IDW publisher, and Rebekah Cahalin has been promoted to executive v-p of operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Spain’s Book Market: 40 Percent More Online Buying During Lockdown

A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
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Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Multiple Editors-in-Chief Exit Modern Luxury Amid Staff Cuts

High-end regional magazine publisher Modern Luxury Media parted ways with several employees in a restructuring earlier this month, including at least seven editors-in-chief, Folio: has learned. Those who have exited the company since the start of July include the editors-in-chief at both San... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-14 13:28:14 UTC ]
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