IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 21:41:42 UTC ]
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Helped by the release of Bob Woodward's 'Rage,' unit sales of print books rose 2.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-24 04:00:00 UTC ]
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Holtzbrinck's chief executive Stefan von Holtzbrinck has told staff that he took the decision for c.e.o. John Sargent to depart. Continue reading at The Bookseller
[ The Bookseller | 2020-09-18 01:24:09 UTC ]
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Ebury Press has swept in for “the ultimate guide to our glorious weather” by the Met Office. Continue reading at The Bookseller
[ The Bookseller | 2020-09-17 16:16:55 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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The Italian Publishers Association expresses support for Frankfurt's decision on a physical exhibition and cheers funding for small presses. The post Italian Publishers: Small-Press Aid From Rome, Solidarity With Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-10 18:48:13 UTC ]
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Doubleday has announced several editorial promotions, in addition to a new executive hire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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The publishing frenzy that is Super Thursday will leave many authors in the cold, having to find new ways to engage with potential readers of their work Continue reading at The Bookseller
[ The Bookseller | 2020-09-05 08:53:51 UTC ]
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IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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The storied culinary media brand lands a, well, seasoned publishing pro at a critical juncture. Continue reading at Advertising Age
[ Advertising Age | 2020-08-27 17:16:47 UTC ]
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Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
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If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Michael Cohen's memoir about U.S. President Donald Trump will be released Sept. 8 by Skyhorse Publishing, which confirmed the news on Thursday. Continue reading at CBC
[ CBC | 2020-08-14 12:29:48 UTC ]
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Hodder & Stoughton has bagged Borough Market: Edible Histories, Epic Tales of Everyday Ingredients by Mark Riddaway, with illustrations by Emily Langford. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 18:51:51 UTC ]
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Bonnier Books UK has promoted Helen Wicks to executive director for children’s trade and Elise Burns to group sales, marketing and PR director. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 02:38:59 UTC ]
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HBG CEO Michael Pietsch said that the publisher will not reopen its Manhattan and other offices until further notice and that company employees will receive a six week notice ahead of any office reopenings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the... Continue reading at The Bookseller
[ The Bookseller | 2020-08-06 17:57:58 UTC ]
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Exactly zero women were included on the SDCC Small Press panel and the lack of representation showed in the comics highlighted and discussed. Continue reading at Book Riot
[ Book Riot | 2020-08-05 10:34:00 UTC ]
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