IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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The Soho Agency has promoted Marina de Pass and Niamh O’Grady to associate agents. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 04:38:39 UTC ]
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Bonnier Books UK has announced promotions for Ciara Lloyd, Beth Eynon and Madiya Altaf in its non-fiction team. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 15:27:11 UTC ]
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Amy Einhorn, president and publisher of Henry Holt, has named Sarah Crichton v-p and editor-in-chief of the Macmillan division. She will start April 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-19 05:00:00 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Wayne State University Press remains embroiled in controversy since the firings of three senior employees. The president's office has assumed oversight for the press, and interim director Tara Reeser is stepping down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
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The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 19:53:13 UTC ]
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Annette Thomas will take up role at Guardian and Observer parent company in MarchThe former head of one of the world’s largest specialist publishers has been appointed as the new chief executive of Guardian Media Group with a mission to ensure the business can continue to support “world-class... Continue reading at The Guardian
[ The Guardian | 2020-01-14 10:32:25 UTC ]
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Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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Severn House publisher Kate Lyall Grant has been promoted to the Severn House Board. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 07:24:25 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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"Derry Girls" actor Nicola Coughlan will read the unabridged audiobook of Michelle Gallen’s début novel Big Girl, Small Town. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 09:51:32 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
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Becky Brown and Lucy Morris have both been promoted to agents at Curtis Brown's books department. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 14:10:50 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Courtney Friel claims in her upcoming book that the proposition was made during a phone call before he became presidentA former Fox News reporter has added her name to the list of nearly two dozen women who have accused Donald Trump of making unwanted sexual advances towards them. In a book... Continue reading at The Guardian
[ The Guardian | 2020-01-03 18:46:02 UTC ]
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Author-illustrator Benji Davies reveals how his latest picture book spawned from a single sketch. Continue reading at The Bookseller
[ The Bookseller | 2019-12-25 06:16:49 UTC ]
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Galley Beggar Press was facing ruin after the collapse of The Book People, but the public has supplied Christmas magic of a kind I don’t usually buy intoIf a novelist had submitted a story to my publishing company about someone losing £40,000 one day and then regaining it the next, thanks to the... Continue reading at The Guardian
[ The Guardian | 2019-12-19 17:31:08 UTC ]
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