IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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Picador’s Kris Doyle and Sophie Jonathan have both been promoted to editorial director while Ansa Khan Khattak and Kishani Widyaratna are also stepping up at the Pan Mac imprint. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 07:15:08 UTC ]
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Insights into stresses on the Ukrainian cultural industies are on stage, as are aspects of the book buisiness in India this week at Frankfurter Buchmesse. The post Frankfurt Notes: Ukrainian and Indian Book Market Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-14 04:30:44 UTC ]
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Simon and Schuster UK has promoted Chris White to editorial director, Scribner. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 05:32:30 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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Century has snapped up the "wickedly-funny and heartbreaking" memoirs of an Anti-Social Behaviour Officer following a major 14-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 22:25:39 UTC ]
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Transworld has announced promotions for Becks Short and Sally Wray and has hired Tabitha Pelly from Pushkin Press to join the publicity team. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 22:12:21 UTC ]
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Andrew Nurnberg Associates has promoted Doug Wallace to head up the agency’s international offices, including Eastern Europe and Asia. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 23:11:31 UTC ]
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Ex-Pan Mac c.e.o. Richard Charkin has joined private capital and mergers and acquisition specialists Trillium Partners as a senior advisor. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 20:33:04 UTC ]
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Egmont UK is moving from its Shepherd Bush offices to a brand-new home in central London. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 04:55:17 UTC ]
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In his keynote address at Frankfurter Buchmesse, WIPO director general Francis Gurry will contextualize IP issues for the world book publishing industry. The post Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-08 14:53:20 UTC ]
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Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Katie Brown has been promoted to senior commissioning editor at Trapeze following a string of successes at the Orion imprint. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 05:11:04 UTC ]
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"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Heartland Fall Forum, held for the first time in Cleveland, received high marks from both exhibitors and booksellers, who described it as a highly productive gathering of publishers, booksellers, and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Growing up, Jeff Kinney discovered Tolkien, comics and computers at his local bookshop. When it closed he was bereft – would opening his own as an adult help to right that wrong?Author Jacqueline Woodson recently spoke about books being either mirrors or windows. Mirrors for seeing ourselves,... Continue reading at The Guardian
[ The Guardian | 2019-10-05 09:00:40 UTC ]
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For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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Pavilion has announced creative director Helen Lewis will be promoted to publisher of the imprint following the departure of Katie Cowan. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 07:00:43 UTC ]
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HQ has acquired the debut non-fiction book from Kate Fall, David Cameron’s former deputy chief of staff, to provide "an insider’s account of life at the heart of Number 10". Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 06:34:06 UTC ]
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The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
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