IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused on “connecting the dots” of the organization. (Smalls-Landau, who spent time in group management at Publicis and WPP’s Grey Group as well, was named global chief cross-cultural officer of UM Worldwide in 2017.) “It’s not a departure from that,” she explains. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. ... I will really be focusing on the intersection of advertising, media, technology and culture." Smalls-Landau will continue to be based out of New York and report to UM U.S. CEO Lynn Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding,” Lewis said in a statement. Under Smalls-Landau’s leadership, UM began publishing Remix Culture, the first culturally focused iteration of its annual Wave X study for tracking global social and digital media usage and motivations. Smalls-Landau says navigating the trends Remix Culture has uncovered will be key to her responsibilities as chief marketing officer. She... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
News tagged with:
#census bureau
#work closely
#vice president
#digital media
Have a quick bite of these excellent small press short story collections and anthologies sampling a wide variety of genres, themes, and perspectives. Continue reading at Book Riot
[ Book Riot | 2020-05-05 10:34:09 UTC ]
More news stories like this | News stories tagged with:
#wide variety
#small press
The Bookseller and writer development charity Spread the Word have launched a survey of small independent presses to assess the financial pressures they are under as a result of the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 09:12:42 UTC ]
More news stories like this | News stories tagged with:
#small presses
#financial pressures
#coronavirus lockdown
#bookseller
In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with:
#sports fans
#nielsen
Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this |
Bloomsbury Publishing has promoted Sarah Knight to UK adult sales director and recruited Sally Wilks from HarperCollins Children's Books to be its UK children’s sales director. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 15:45:01 UTC ]
More news stories like this | News stories tagged with:
#sales teams
#bloomsbury publishing
#harpercollins children
#uk children
#sales director
#harpercollins
#bloomsbury
Canongate has promoted Hannah Knowles to editorial director, as Vicki Rutherford becomes the company's first head of editorial management. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 04:08:04 UTC ]
More news stories like this | News stories tagged with:
#hannah knowles
The chancellor Rishi Sunak has announced a new micro-loan scheme for small businesses, to alleviate the impact of the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 14:18:05 UTC ]
More news stories like this | News stories tagged with:
#small businesses
#coronavirus lockdown
This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional format
#steady decline
[caption id="attachment_180020" align="alignright" width="150"] Jim Rich[/caption] G/O Media announced Wednesday that Deadspin editor-in-chief Jim Rich has been promoted to editorial director across the company's entire portfolio, which also includes sites like The A.V. Club, Gizmodo, Kotaku,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-22 19:47:03 UTC ]
More news stories like this | News stories tagged with:
#managing editor
#annual event
#associate publisher
Small Press Distribution, which has brought titles from hundreds of independent publishers to readers for more than 50 years, is in urgent need of financial help to keep from folding. A GoFundMe campaign is aiming to raise $100,000 to cover its next month of costs, including health care for its... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-21 15:11:21 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
#gofundme campaign
#small press
The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with:
#publicity director
For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital video
#major factor
#retain control
#social networks
#watch shows
#management consultant
#digital content
Two promotions are to take effect at Scribe UK as editor-at-large Philip Gwyn Jones steps down next month to take up the role of Picador publisher. Sarah Braybrooke is set to become publisher and managing director, while Molly Slight will be editorial director. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:27:30 UTC ]
More news stories like this | News stories tagged with:
#picador publisher
#scribe uk
#picador
Travel publisher Lonely Planet is to drastically reduce its publishing and close "almost entirely" its London and Melbourne offices as a result of the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 03:44:51 UTC ]
More news stories like this | News stories tagged with:
#coronavirus crisis
Elsevier, which for the past two years has reported significant median gender pay gaps of 40% and 39.4%, has reduced that number slightly to 37% in its latest filing. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 20:51:43 UTC ]
More news stories like this |
Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
More news stories like this | News stories tagged with:
#fisherton press
Sphere non-fiction has promoted senior editor Emily Barrett to editorial director and recruited Michael O'Mara's Fiona Rose to the team. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 17:56:57 UTC ]
More news stories like this | News stories tagged with:
#sphere non-fiction
Rhiannon Smith, who works across the Fleet and Sphere imprints at Little, Brown, has been promoted to editorial director. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 11:35:27 UTC ]
More news stories like this |
Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | News stories tagged with:
#coronavirus outbreak
#bestseller charts