New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
News tagged with:
#advertising spend
#steepest drop
#market share
Libraries in the London Borough of Greenwich are the first in the country to move to fully biodegradable library cards that are made in the UK from ethically sourced materials. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 12:08:04 UTC ]
More news stories like this | News stories tagged with:
#london borough
#libraries
Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 12:29:19 UTC ]
More news stories like this | News stories tagged with:
#diverse list
#sarah caro
Amazon is planning a global recruitment drive to hire 55,000 staff, including 2,500 in the UK, to accommodate the demand for online retail and digital advertising. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 19:48:27 UTC ]
More news stories like this | News stories tagged with:
#online retail
#digital advertising
Many shops plan to open early for the arrival of Sally Rooney’s latest novel, Beautiful World, Where Are You next monthWhen they were children they lined the streets in their witch hats and capes, keen to pick up the latest Harry Potter title as bookshops opened their doors at midnight. Now they... Continue reading at The Guardian
[ The Guardian | 2021-08-28 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#open early
#sally rooney
#beautiful world
#irish author
#harry potter
Unbound has reported its trade sales grew year on year in both the UK and US by 31% and 51% respectively during 1st January to 31st July 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 22:51:14 UTC ]
More news stories like this | News stories tagged with:
#uk sales
China has announced a series of reforms for private education companies, which could impact English Language Teaching (ELT) divisions at UK publishers. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 16:50:15 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
Penguin Random House will require staff to wear masks “at all times and in all areas, including inside offices” in the US, but the firm's UK employees will follow a different policy. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 05:32:23 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
Finnish literacy initiative Read Hour is coming to the UK for the first time in September. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 16:53:02 UTC ]
More news stories like this |
Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with:
#product development
#nielsen finds
#nielsen
If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with:
#remove ads
#kindle fire
#special offers
#save money
#purchase price
#good idea
#bad news
#amazon offers
#lower price
#fire tablet
#kindle
New developments for the Horrible Histories brand will sees partnerships with a Thames river cruise service to launch a new theatrical experience, and a "Vile Victorians" section in the family entertainment maze at Warwick Castle. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 23:02:00 UTC ]
More news stories like this | News stories tagged with:
#theatrical experience
Historical romance Her Heart for a Compass has made it to the official UK book chart – but it still lies well clear of Bridgerton’s successIt’s not quite Bridgerton levels of sales, but Sarah Ferguson’s first venture into the romantic fiction market, Her Heart for a Compass, has nonetheless made... Continue reading at The Guardian
[ The Guardian | 2021-08-17 15:54:59 UTC ]
More news stories like this | News stories tagged with:
#sarah ferguson
#mills boon
#historical romance
#uk book
The digital arm of Copenhagen's Lindhardt & Ringhof, Saga Egmont has agreements with two independent houses in the United Kingdom. The post Saga Egmont Partners with the UK’s Muswell and Violet Gaze Presses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-10 21:36:44 UTC ]
More news stories like this | News stories tagged with:
#digital arm
#lindhardt ringhof
#saga egmont
#independent houses
#united kingdom
#egmont
HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 19:17:08 UTC ]
More news stories like this |
The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#good housekeeping
#product testing
#hearst
Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:25:22 UTC ]
More news stories like this | News stories tagged with:
#long-term strategy
#bonnier
Hachette UK has celebrated “an extremely strong" first half as parent company Lagardère showed a path to recovery in the six months to end of June 2021, with its publishing arm recording some decade-high results. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 10:16:57 UTC ]
More news stories like this | News stories tagged with:
#extremely strong
#hachette uk
#hachette
#lagardère
Penguin Random House announced this morning that the upcoming collection of poetry by Amanda Gorman is now titled 'Call Us What We Carry.' It will be released on December 7, and will feature new works as well as her inauguration poem, 'The Hill We Climb.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming collection
#amanda gorman
#penguin random house
After four moves and 43 years as a hub for children’s books and visits by local and nationally renowned authors, The Children’s Bookstore is closing. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-07-23 20:26:06 UTC ]
More news stories like this | News stories tagged with:
#bookstore