New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Bonnier Books UK is launching a "mission-oriented start-up" publisher, Footnote Press, in 2022 in what is billed as a “pioneering” partnership with founders Vidisha Biswas and Sujoy Roy. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 07:32:05 UTC ]
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Simon & Schuster UK has signed an “unputdownable” new book from internationally bestselling author Ruth Ware in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 02:40:30 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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What is the origin story of the Marvel Cinematic Universe? Tara Bennett and Paul Terry got to the bottom of it. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
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Andrea Camilleri was determined that his crime series could not be continued by another writer, leaving concluding novel with his publisher long before his death in 2019The final novel in Andrea Camilleri’s beloved Inspector Montalbano mystery series is was published on Thursday – but the late... Continue reading at The Guardian
[ The Guardian | 2021-10-14 10:03:48 UTC ]
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Paula Lichtarowicz's latest novel, inspired by her grandmother's life, has gone to John Murray in a pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 13:23:16 UTC ]
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Andersen Press has acquired Ryan Douglass' New York Times bestseller The Taking of Jake Livingston, a YA ghostly thriller with a Black, LGBT+ lead. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 13:17:38 UTC ]
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Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller
[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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Murdoch Books has appointed Céline Hughes to the newly created role of UK publisher. Continue reading at The Bookseller
[ The Bookseller | 2021-10-08 12:39:26 UTC ]
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Rebecca Servadio at London Literary Scouting has been appointed UK literary scout for Piper Verlag and Berlin Verlag in Germany following the retirement of Heather Schiller. Continue reading at The Bookseller
[ The Bookseller | 2021-10-08 05:13:56 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Hachette UK’s Black, Asian and minority ethnic (BAME) employee network THRIVE has announced two panel events to mark this year’s Black History Month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:00:47 UTC ]
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Four literary agents share their experiences of departing esteemed firms and setting up on their own in the midst of the pandemic Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 13:00:14 UTC ]
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Simon & Schuster UK has acquired the 28th instalment in American author Janet Evanovich's Stephanie Plum bounty hunter series, alongside the first novel in a brand new series. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 17:14:06 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Mary Shelley was goth before it was cool. She wrote Frankenstein—sometimes described as the world’s first science fiction novel—as part of a horror story writing game. She lost her virginity to Percy Shelley on top of her mother’s grave. (To be fair, it was one of her main leisure spots, but... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-17 16:41:12 UTC ]
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John Murray Press m.d. Nick Davies and Bradford Literature Festival c.e.o. Syima Aslam have been appointed to the Creative UK Council. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 05:25:59 UTC ]
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In its first week on sale, Rooney’s new novel has outsold Jamie Oliver and beaten day-one sales of her previous book Normal People by 1,200% at WaterstonesSally Rooney’s Beautiful World, Where Are You has shot to the top of the UK’s book charts, selling more than 40,000 copies in just five... Continue reading at The Guardian
[ The Guardian | 2021-09-14 14:20:14 UTC ]
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