New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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Hachette UK has bought Paperblanks, described as the world’s second largest publisher of premium notebooks, journals and diaries, as part of its strategy to expand its portfolio of adjunct businesses. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 09:38:10 UTC ]
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The government has decided not to change copyright exhaustion laws for the time being following a consultation which led to a campaign by the industry. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 03:06:52 UTC ]
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The Publishers Association says the industry could benefit "significantly" from a new UK trade deal with India. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 14:31:32 UTC ]
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BookLife, PW’s subsidiary devoted to helping self-published authors, will hold the first BookLife Indie Author Forum on March 19 from 11 a.m. to 5:30 p.m. EDT. The forum will cover the writing and publishing of adult and children’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Booming appetites for crime, sci-fi and romance drive fiction sales 20% higher than in 2019, with Richard Osman the year’s bestselling authorBook sales continued to climb last year despite lockdowns, with more than 212m print books sold in 2021 – the highest figure of the last decade.Driven by... Continue reading at The Guardian
[ The Guardian | 2022-01-11 17:21:11 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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The Roald Dahl Story Company, which manages the rights to the authors characters and stories, made £27.1m in the year to December 2020, up £1.3m from £25.8m in 2019, before its 2021 acquisition by Netflix earned the estate £370m. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 17:39:30 UTC ]
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Bernstein’s memoir “Chasing History” is a personal and affectionate look at the past, when journalism was thriving. Continue reading at The New York Times
[ The New York Times | 2022-01-07 20:51:59 UTC ]
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Richard Osman claims the crown for the bestselling book of 2021 ahead of Charlie Mackesy, although the top-line figures are once again affected by some data blackouts owing to lockdowns. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 06:20:57 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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To ring in the new year, many publications, including the Guardian, Times, Telegraph, Daily Mail, Financial Times, New York Times, Irish Times and iNews, released their best books coming out in 2022. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 07:56:42 UTC ]
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For decades, I sat in meetings with all-white teams. The industry needs an independent body to advise on equalityI’m a literary agent and at the height of last year’s Black Lives Matter protests I was sent a list, with accompanying photographs, of the top editors working across the major... Continue reading at The Guardian
[ The Guardian | 2022-01-01 10:00:46 UTC ]
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The UK's first Black specialist bookshop is to shut its doors and move entirely online, as financial constraints jeopardise its future. Continue reading at The Bookseller
[ The Bookseller | 2021-12-28 16:05:54 UTC ]
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A law forcing publishers in the US and abroad to license e-books to the state's public libraries in the US state of Maryland is expected to come into effect as planned on 1st January 2022 after a court challenge was set for February. Continue reading at The Bookseller
[ The Bookseller | 2021-12-22 09:32:19 UTC ]
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A federal judge won't hear the AAP's bid to stop Maryland's library e-book law until February, meaning the law will take effect on January 1. Meanwhile, New York Governor Kathy Hochul has until December 29 to sign New York's own library e-book law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-21 05:00:00 UTC ]
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Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:27:21 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Charlie Mackesy’s The Boy, the Mole, the Fox and the Horse has become the UK’s bestselling adult hardback book since records began, according to figures released by publisher Ebury. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 07:15:56 UTC ]
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